Prevent Your Revenue from Being Drained by Affiliate Fraud

Affiliate budgets are being quietly drained daily by fraud such as fake clicks, low-quality leads, attribution hijacking, brand bidding, and incentive abuse. As affiliate programs become larger and more complex, it becomes more difficult to identify fraud, and they become more costly to ignore.

To help you identify potential risks to your affiliate program, secure your tracking and attribution, and protect your revenue without slowing down your growth, we created a 7-point security checklist to help affiliate marketing and performance marketing teams.

Download the checklist to get started on how to build a secure, high-quality affiliate program that can grow with confidence.

What’s in It for You?

• Adopting proven structured fraud risk audits helps identify “risky” partners, traffic sources, and campaigns prior to the fraud impacting their performance level.

• Utilizing the practical tracking & attribution security framework that includes the verification of clicks, holding periods of conversions, postback verification of conversion, and rules for the attribution that is hijack proof.

• Identifying fraudulent traffic and invalid conversion activity through detection methods for bot activity, proxy traffic, and suspicious patterns, including duplicate conversion activity.

• Implementing fraud prevention mechanisms against affiliate abuse, violations of brand bidding, unauthorized incentives for conversion, cookie stuffing practices, and violations of policies that could result in a negative impact on the affiliate.

• Creating payout protection lists that will ensure, as a rewards program, affiliate programs only reward high-quality, validated conversion activity and avoid excessive payout for fraudulent activities.

Why It Actually Matters?

• Affiliate fraud doesn’t just waste budget; it distorts reporting, hides real performance insights, and damages trust across your partner ecosystem.

• Programs that actively prevent fraud see cleaner data, better ROI, and stronger partner relationships, because decisions are based on quality, not inflated metrics.

• Without proper controls, fraud grows silently as your program scales. With the right systems, you protect revenue while still enabling growth.

• As compliance requirements tighten and affiliate ecosystems become more complex, fraud prevention is no longer optional; it’s a core part of sustainable performance marketing.

Who Should Download It?

• Affiliate management and partner teams that are looking for ways to protect commissions, ensure compliance with program rules, and partner exclusively with top-performing affiliate partners.

• Performance marketers and growth teams that want to elevate their conversion quality, attribution accuracy, and Return on Advertising Spend (ROAS).

• Brands engaged in direct-to-consumer (DTC), e-commerce, and subscription-based businesses operating large or global affiliate programs need better management control without hindering growth.

• Influencer and partnership managers who expect transparency, accountability, and fraud-free tracking of their influencer and affiliate relationship performance.