Third-party cookies are disappearing, ads are getting more expensive, and common audience data isn’t as effective anymore. What still belongs only to you is your own users and the data they share with you.
The first-party data strategy checklist helps affiliate, influencer, and performance marketers easily collect, manage, and use first-party data. It shows you how to turn everyday user actions into clear audience insights, better targeting, and stronger campaign results.
Download the checklist and start turning your traffic and customer interactions into your most valuable marketing asset.
What is in It for You?
- A clear data audit framework to understand what data you already have, and what’s missing.
- A step-by-step guide to collect valuable data like website activity, purchases, user preferences, consent, and loyalty signals, without expensive third-party tools.
- A simple system to clean, organize, and combine your data, helping reduce errors, duplicates, and wasted ad spend.
- Ready-to-use audience segmentation tips to create high-intent groups such as repeat buyers, VIP customers, cart abandoners, and high-value users.
- A practical playbook to use first-party data across email, CRM, retargeting, affiliate/influencer campaigns, and personalization efforts.
- Ongoing measurement and optimization checklists, so your data strategy improves over time, not just once.
- Long-term growth ideas like loyalty programs, retention flows, lookalike audiences, and cookie-free scaling to keep your marketing future-ready.
Why It Actually Matters?
- First-party data is more accurate and useful because it comes directly from your own users, not from third-party sources.
- Brands that use their own data can personalize better, see higher engagement, and build stronger customer loyalty. This makes ads, emails, and offers work better.
- Compared to buying external data, first-party data lowers acquisition costs and improves ROI. You have more control over who you target, how much you spend, and the results you get.
- With stricter privacy laws and the decline of third-party cookies, first-party data helps you stay compliant and future-proof your marketing.
Who Should Download It?
- Affiliate managers and networks who want to improve partner targeting and commission decisions using real user data
- Performance marketers and ad operations teams looking to boost conversions, reduce acquisition costs, and increase customer lifetime value
- E-commerce and DTC teams that want to truly own their audience data and grow sustainably, instead of relying on short-term tactics
- Influencer marketing teams who want to plan campaigns based on real customer behavior, not broad or generic audience segments
