Demand-side platform (DSP)
A software platform that allows advertisers to manage data exchange accounts and multiple ad exchange accounts through one interface. DSPs are an effective marketing automation tool because they enable advertisers to buy high-quality impressions at scale with minimal friction. What are demand-side platforms? Advertisers use demand-side platforms to purchase and manage ad inventory, such […]
Ad Unit
An ad unit is a specific space within a website, app, or other digital platform where advertisements are displayed. These spaces come in various ad formats, such as: Rectangular boxes placed on different parts of a webpage or app. Ads that blend in with the surrounding content, like sponsored articles or social media posts. Full-screen […]
Ad Stacking Fraud
What is Ad Stacking? Ad stacking fraud is a kind of impression fraud or click spam. It is one of the most common types of fraud that ails CPM and PPC campaigns which is why proper fraud protection must be the top priority of any marketer. When more than one ad is stacked on top […]