Influencer Tracking Platform: The Key to Smarter Creator Campaigns
Influencer marketing has become a separate niche in itself. Just as performance marketing activities need to be tracked with a dedicated platform, there is also a need for an influencer tracking platform to analyse influencer marketing performance. 69% of customers trust influencers’ recommendations over what the brand directly tries to sell. In fact, 86% of […]
Marketing Qualified Lead (MQL): Definition, Importance, and Best Practices
Not every visitor who visits your website is a real customer. Some visitors are only exploring your website and learning about your business model. While others show a high interest by downloading guides, signing up for a newsletter, or requesting a free demo. These types of actions do not indicate that they are ready to […]
Real-Time Bidding (RTB)? A Complete Guide for Digital Advertisers
When you open a website or any application, an ad space is bought and sold in the background before the page finishes loading. This auction happens within a second through the process of real-time bidding. Instead of advertisers buying ad space in advance, they compete in a live auction for every single ad impression. The […]
Affiliate Link Tracking: What It Is, How It Works & Why It Matters
Affiliate marketing runs on a simple question: How do you know which affiliate is actually generating Revenue? And the correct answer is affiliate link tracking. When you are working with a number of affiliates and partners without proper tracking, you cannot find which affiliate is driving real conversions, you cannot calculate commission, or measure campaign […]
Partner Ecosystem Strategy Explained: Benefits & Components
The growth of businesses these days is no longer dependent upon one sales or marketing channel. Nowadays, businesses cooperate with affiliates, agencies, influencers, resellers, technology partners, and referral partners in order to obtain more customers and realize additional revenues. All of these partnerships together create a network that contributes to the development of companies. The […]
Partner Attribution in Performance Marketing: Everything You Need to Know
Imagine how it would feel to spend a fortune on affiliate marketers, influencer marketers, referral programs, and joint ventures, and then realize that you have no idea how to measure the sales generated through each partner. This scenario is not uncommon among marketers today. Today, consumer behavior is not linear in nature. A consumer is […]
Channel Partners: From Affiliates to Resellers
Every business, at one point or another, relies on external sources to promote its business or services. These sources could be individuals, organizations, or even other businesses. These collaborations are mostly done in exchange for something. Be it a commission, revenue share, or any other form of performance-based compensation. They are called channel partners. Instead […]
Affiliate Revenue: Maximize Earnings & ROI Strategy
Affiliate revenue is the income that is generated through affiliate marketing activities. It is the earnings that are made via efforts made by affiliates to drive certain desired actions for businesses. This could be sales, app installs, lead submissions, subscriptions, or even clicks. Whether these actions were induced or not is tracked through a unique […]
Ideal Customer Profile: Build Better Marketing Strategy
One common mistake businesses often make is that they market to everyone, which is not the right approach. This is because not every customer is relevant to you, and may be a misfit for your product. Marketing to these customers can be draining, financially and, at a point, mentally as well. This is where the […]
Publisher: Understanding Its Role in Affiliate Marketing
In affiliate marketing, a publisher’s job is not just to put information out there; it is to make the right audience act on it. A publisher is expected to not just make the public aware of a service or product, but to actually make the right audience take action and convert into customers. This glossary […]