Ideal Customer Profile
One common mistake businesses often make is that they market to everyone, which is not the right approach. This is because not every customer is relevant to you, and may be a misfit for your product. Marketing to these customers can be draining, financially and, at a point, mentally as well. This is where the […]
Publisher
In affiliate marketing, a publisher’s job is not just to put information out there; it is to make the right audience act on it. A publisher is expected to not just make the public aware of a service or product, but to actually make the right audience take action and convert into customers. This glossary […]
White Labeling
What Is White Labeling? White labeling refers to the process of rebranding a product or service developed by one company so that it appears as if another company created it. In marketing, SaaS, and affiliate ecosystems, white labeling allows businesses to offer ready-made technology under their own brand identity without building it from scratch. Instead […]
CPI Advertising
Cost Per Install Advertising is a widely used pricing model in mobile marketing where advertisers pay only when a user installs their app. Unlike traditional advertising models that focus on impressions or clicks, CPI shifts the focus directly to a measurable and meaningful outcome, app installs. As mobile usage continues to dominate digital consumption, CPI […]
Campaign Optimization
What is Campaign Optimization? Campaign optimization refers to the continuous process of improving marketing campaigns to achieve better performance, higher efficiency, and stronger return on investment. It involves analyzing data, identifying what’s working (and what’s not), and making informed adjustments across various campaign elements such as targeting, creatives, bidding strategies, channels, and user journeys. In […]
Subaffiliate
What is a Subaffiliate? A subaffiliate is a partner recruited by an existing affiliate, often called the “parent affiliate” or “primary affiliate”, to promote an advertiser’s products or services. Instead of working directly with the advertiser or affiliate network, subaffiliates operate under the umbrella of the primary affiliate, who manages the relationship, tracking, and payouts. […]
Cost Per Action
What is Cost Per Action? Cost Per Action (CPA) is a performance-based pricing model in digital marketing where advertisers pay only when a specific action is completed. Instead of paying for impressions or clicks, the advertiser pays when a user performs a predefined action such as making a purchase, signing up for a newsletter, installing […]
Earned Media Value
What is Earned Media Value? Earned Media Value (EMV) is a metric used to estimate the monetary value of brand exposure generated through unpaid channels. It represents the value created when audiences talk about, share, or promote a brand organically instead of through paid advertising. This exposure typically comes from sources such as influencer mentions, […]
Click Fraud
Click Fraud is a malicious practice in digital advertising where illegitimate or non-genuine clicks are generated on online ads with the intent to manipulate campaign metrics or drain advertising budgets. These clicks do not come from real users with an authentic interest in a product or service. Instead, they are typically driven by automated bots, […]
Referral Incentives
What Are Referral Incentives? Referral incentives are structured rewards that are triggered when a referred individual completes a predefined action. This action may include signing up for a platform, making a purchase, subscribing to a service, or reaching a specific engagement milestone. The incentive may be issued to the referrer, the referred user, or both […]