Click Fraud
Click Fraud is a malicious practice in digital advertising where illegitimate or non-genuine clicks are generated on online ads with the intent to manipulate campaign metrics or drain advertising budgets. These clicks do not come from real users with an authentic interest in a product or service. Instead, they are typically driven by automated bots, […]
Referral Incentives
What Are Referral Incentives? Referral incentives are structured rewards that are triggered when a referred individual completes a predefined action. This action may include signing up for a platform, making a purchase, subscribing to a service, or reaching a specific engagement milestone. The incentive may be issued to the referrer, the referred user, or both […]
Adware
What Is Adware? Adware, short for advertising-supported software, refers to software that displays advertisements to users as part of its operation. These advertisements may appear while browsing websites, using desktop programs, or interacting with mobile applications. Adware is commonly associated with pop-ups, banners, notification ads, or redirects that appear without direct user intent. While it […]
Ad Network
An ad network is a digital advertising platform that connects advertisers looking to promote their products or services with publishers who want to monetize their websites, apps, or digital properties. It acts as an intermediary that aggregates ad inventory from multiple publishers and matches it with advertiser demand based on targeting, pricing, and campaign objectives. […]
Ad Fraud
Ad fraud refers to any intentional manipulation, deception, or invalid activity within digital advertising that generates artificial impressions, clicks, installs, or conversions without real user intent. These activities are designed to exploit advertising budgets, distort performance metrics, and illegitimately earn revenue from advertisers, networks, or affiliates. In performance marketing ecosystems, where outcomes like clicks, installs, […]
Ad Blocking
Ad blocking refers to the use of software, browser features, or network-level tools that prevent advertisements from being displayed to users while browsing websites, watching videos, or using mobile applications. These tools work by identifying and blocking ad-related scripts, creatives, and tracking technologies before they load on a user’s device. As digital advertising has grown […]
Payout Threshold
A payout threshold is the minimum amount of earnings that an affiliate, publisher, or partner must accumulate before they are eligible to receive a payout from an affiliate network, advertiser, or performance marketing platform. Until this amount is reached, earnings remain pending and are carried forward to the next payout cycle. In affiliate and performance […]
Click ID
Click ID is a unique identifier generated when a user clicks on an advertisement, affiliate link, or tracking URL. This identifier helps marketers, advertisers, and tracking platforms accurately record, analyze, and attribute user actions such as conversions, installs, or purchases back to the original click source. In performance-driven ecosystems where outcomes like ROI, conversions, and […]
Earnings per Click
What Is Earnings per Click (EPC)? Earnings per click (EPC) is a performance marketing metric that shows how much revenue you earn for every click generated on an affiliate link, ad unit, or campaign. It helps advertisers, affiliates, and networks understand how profitable a campaign is and how efficiently traffic is converting into revenue. EPC […]
Cost Per Lead
What is Cost Per Lead? Cost Per Lead is a core digital marketing metrics, that calculates how much a brand spends to acquire one qualified lead. A lead is typically a user who has shown interest in your product or services, whether by filling out a form, signing up for a demo, downloading gated content, […]