About GrabOn
GrabOn is a leading Indian platform that provides verified discounts to help customers save money on purchases. Their user-friendly interface makes finding deals straightforward, offering a smooth shopping experience for all users.
The platform delivers real-time promotions and discounts across multiple categories, making it a key resource for cost-conscious buyers. From e-commerce and travel to food delivery and entertainment, GrabOn connects users with the best offers out there.
Key Challenges Faced by GrabOn
Before partnering with Trackier, GrabOn faced several performance marketing challenges that slowed its growth:
Inconsistent Data
Data was spread across various platforms, complicating trend analysis and campaign tracking. Without a single dashboard, decisions took longer and were less effective.
Duplicate Data
Repeated data entries created errors in performance reports, skewing insights and wasting time and resources.
Complex Customer Journeys
With multi-touchpoint interactions happening across multiple channels, identifying the most impactful conversion points was tough. This made it harder to target the right audience efficiently.
Unclear Credit Assignment
Customers engaged multiple channels before converting, making it tricky to credit the right marketing efforts. This caused misattribution and poor campaign results.
Key Results with Trackier
Trackier provided powerful solutions that transformed GrabOn’s performance marketing strategies and delivered outstanding results:
- 738.26% growth in conversions between Q1 and Q2, improving overall campaign effectiveness.
- A 70% increase in revenue generation, showcasing the platform’s impact on GrabOn’s business.
- Accurate multi-touch attribution that improved tracking, credit allocation, and fraud prevention, ensuring reliable performance insights.
Get the Full Case Study
Want to learn how GrabOn optimized its performance marketing and achieved remarkable revenue growth? Download the full case study now!
