Decoding Economics of Growth at GroMo with Trackier’s Mobile Marketing Platform

A company with a cause, GroMo has been working in the commercial sector since 2019 to improve the accessibility of financial products in the Indian markets. The GroMo app published on both Google and Apple App Store, is the centre of the company’s business as it bridges the gap between 14+ Lakh partners. Therefore, the need to upkeep their mobile marketing campaigns was more immediate than strategic for GroMo’s team.

Unlike other providers, the Trackier MMP helped GroMo unlock the potential of their app data by understanding the nuances of the user customer journey, and saving on tons of resources invested in acquiring low LTV users. And as the in-built anti-fraud tool sieved new traffic through 7-layers of protection, the sight of GroMo’s marketing success became clearer with each passing campaign.

Here’s the story in numbers:

• 238% QoQ Increase in User Acquisition (First Sale Event)
• 22% QoQ Increase in Monthly Active Users
• 42% QoQ Decrease in Fraud Installs