About the Client
Ace23 is India’s first online rummy portal, revolutionizing the gaming space by promoting rummy as a professional game.
To create a strong community of skilled gamers, Ace23’s innovative software caters to the growing needs of Indian online gaming, ensuring quick results and seamless experiences.
By focusing on effective marketing strategies and comprehensive planning, Ace23 is building a profitable and sustainable business in the competitive gaming market.
Key Challenges Faced by Ace23
Before integrating Trackier, Ace23 faced several key challenges:
- Attribution Complexity: With the app downloadable only from their website, tracking performance across various advertising platforms was challenging and inefficient.
- Fraudulent Activity: Fake conversions and fraudulent installs were draining their marketing budget, making it difficult to identify genuine leads.
- Operational Efficiency: Without a centralized dashboard, Ace23 struggled with reporting and managing their ad partners effectively, which affected their campaign optimization.
Key Results with Trackier
With Trackier’s platform, Ace23 saw remarkable improvements:
- 20% reduction in marketing spend, thanks to accurate fraud detection.
- Significant boost in campaign efficiency, leading to higher revenue and ROI.
- Over 20 customizable affiliate payouts, enabling streamlined and flexible partner management.
The ability to track user performance, combined with real-time data analysis, helped Ace23 to refine its strategies, unlocking new growth opportunities while optimizing its marketing spend.
Download the Full Case Study
Curious about how Ace23 achieved remarkable growth and enhanced campaign performance using Trackier? Download the full case study now!
