Types of Affiliate Partners

15 Types of Affiliate Partners That Marketers Swear By in 2025

Affiliate marketing has evolved so much!  The days of throwing links into the wild and hoping for clicks are so far in the past.  In 2025, what actually does matter, is understanding the types of affiliate partners that can actually work for your brand. Choosing the right affiliate partnerships can determine whether your program thrives or flatlines, it doesn’t matter if you’re a B2B marketer at a SaaS startup, a pro in a performance agency, or managing user acquisition for

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Types of Affiliate Partners

15 Types of Affiliate Partners That Marketers Swear By in 2025

Affiliate marketing has evolved so much!  The days of throwing links into the wild and hoping for clicks are so far in the past.  In 2025, what actually does matter, is understanding the types of affiliate partners that can actually work for your brand. Choosing the right affiliate partnerships can

Marketing Analytics: Uniting Affiliates & Loyalty (Beyond Rewards)

In the past, marketing teams have frequently viewed affiliates and loyalty programs as two different and independent departments, one concentrating on acquisition and the other on retention. This compartmentalized strategy, which is frequently constrained by a “rewards only” emphasis on straightforward transactions like commissions or points, ignores the larger customer

Media Planning vs Media Buying

7 Smart Ways to Nail Media Planning vs Media Buying in 2025

Ever wondered how media planning vs media buying affects campaign performance across channels? You’re in the right spot. In this post, we’ll walk you through what each entails, why it matters, and how to blend them into an out-of-the-box strategy. From startups to enterprise SaaS brands, mastering media planning and

What is mVas

What is mVAS? A 2025 Guide for Marketers Who Don’t Want to Miss Out

If you’re still wondering what is mVAS, you’re not alone. Platforms like Trackier’s partner marketing software now fully support mobile value-added service campaigns with end-to-end tracking. Mobile Value-Added Services, or mVAS, have evolved from basic telecom features into powerful marketing tools. These offers let users subscribe to small content packages

Performance Marketing for eCommerce

Performance Marketing for eCommerce in 2025

If you’ve ever run an ad and thought, “I really hope this works,” you’re not alone.  But in the eCommerce sector, hope isn’t a strategy. Performance marketing, thankfully, is.  Performance marketing for eCommerce is the model where every cent you invest can be attributed to a tracked result, something eCommerce

B2B Marketing

B2B Marketing: Strategies, Trends, and How to Build a Perfect Plan?

B2B marketing is all about promoting products or services. Also, instead of reaching out to individuals, B2B marketing is the process of targeting the B2B buyers, which includes CXOs, managers, etc. The global market for B2B is expected to reach $28 trillion in 2025, and if we talk about the

B2B Referral Program

7 Smart Steps to Build a B2B Referral Program That Works

Alright, marketers listen up. If you’re running a B2B company, agency, SaaS startup, or enterprise setup, we have some news for you: a B2B referral program can ABSOLUTELY make a world of difference when it comes to your lead-gen efforts. And if you’re already running partner programs or affiliate campaigns,