Rising to the Challenges Facing Affiliate Marketing in APAC

Written by udit verma

Since the pandemic has dusked upon the world, Internet consumption has increased to 87%. Many brands are now realising that Digital is the way forward in the upcoming times. They are leveraging the power of social media and OTT platforms to gain traction and push sales. They are also investing most of their time in the performance-based affiliate marketing to get the hold of the large consumer base. 

Gone are the days when word-of-mouth marketing was enough to make a brand popular among youth, now it is all about referral and affiliate marketing where a person recommends your service to their known ones to avail extra benefits. As far as affiliate marketing in the APAC region is concerned, it is still in its growth phase and could draw learnings from its more mature counterparts in the US or Europe. Catering to the APAC region has its own challenges and outcomes. In this blog post, I will be addressing 5 challenges that most of the businesses face. Let’s start! 

Challenge No. 1 – Before entering the APAC region, brands think that they need to cater to every region based on its diversity in languages and currency. In short, they think that they need to have a multilingual and multi-currency approach right from the beginning. 

This is a misconception most of the brands have. Clearing the air, I would want to tell everyone that you need not have such an arrangement right from the start. Nowadays, people are used to shopping online from the stores which operate in the English language. So, you can go ahead with the website/store you already have. As far as currency is concerned, today’s banks have made the transactions across borders quite easy. People have a credit/debit card that allows them to make purchases from international stores. So, you can start operating in the APAC region with the model you currently have. Start working with the regional connections and establish a strong foothold in the market, and then change your business model as per the region when you gain the right amount of success. 

Challenge No. 2 – I have seen many people complaining that publishers resell their products on third-party apps like Amazon, Flipkart, etc. or even in local markets, making them miss out on huge chunks of profits.

In the APAC region, people are in the habit of bulk buying and reselling. It’s a common scenario that happens mostly in the Asia-Pacific region. What brands can do to tackle this challenge is to partner with the online third-party apps to monitor their sales themselves. Plus you can also make the policy for your publishers too with the reselling and bulk purchase clauses. My recommendation in this situation would be to not feel terrified of the competition but to continue making sales (because profits are profits at the end of the day). And keep continuing with your marketing strategies to make the world know about you so that they come and directly purchase from your online store. 

Challenge 3 – It’s important to think regionally when it comes to establishing your name in APAC region.

Do your market research properly before you are entering into the new market. Understand the preferences of the local residents there, so that you can market your products via publishers with the right content strategy. This strategy will be different from region to region. It’s necessary to know about the marketplaces and websites which hold a large market share. Like, for example, Flipkart is India’s one of the top E-commerce websites. And you can even collaborate with the large couponing websites like Freekamaal, Khojdeal too to push more sales. 

Challenge 4 – It’s necessary to partner with the right affiliate network. 

There are many affiliate networks that work amazingly well in some locations and do not gain traction that well in some places. For example, Awin has a strong foothold in Europe but not in Asia, whereas Rakuten is famous in both American and Asian markets. Asia has a huge list of successful affiliate networks with whom you can collaborate like vCommission, Xapads, AdAppt Media, and Adcounty Media, etc. These platforms are competing on a big scale to rule the APAC region and your affiliation with them will truly help you to get more leads and conversions. 

Challenge 5 – Many brands forget about being mobile-friendly when they start their businesses in a new market.

The craze of mobile shopping is increasing tremendously in the APAC region. Trackier is also coming up with new features to track the leads and conversions via mobile sites and apps, like the Advance Targeting, CR Automation for optimization. It’s important that you give more weightage to the sales via mobile when setting up your marketing strategy. This mobile-friendly strategy will differ from region to region but will be quite beneficial in the longer run. 

Well, these are some of the challenges I listen to in my everyday life. Would love to hear about your experiences and suggestions in the comments section below. If you are facing some more challenges, I would love to address them too. Hit me up with your queries now! 

More Blogs From Us

  • Trackier empowering future generations in urban slum pockets

    The most recent data shows that 35% of the Indian population resides in slums. Reports have it that every 8th urban child in India lives in slums. These staggering numbers should jolt any corporation that believes in Social Responsibility into […]

    Read More
  • Guide to Making Promo Codes Work

    Setting up a promo codes on your website and waiting for customers to use them isn’t enough to run a successful promo code campaign. Is it really enough to only generate a promo code and broadcast it on social media […]

    Read More
  • What is Google Advertising ID?

    The Google advertising ID is a device identifier that marketers may use to track user ad behavior on Android devices anonymously. It is sometimes known as the Android advertising ID, while Google advertising ID (short form: GAID) is the more […]

    Read More
  • 5 Steps to Start a Successful Affiliate Program in 2021

    An affiliate program may appear to be a conventional form of digital marketing in which your company seeks affiliates who will post links to your company on their webpage, blog, or social media platform. You then pay these affiliates a […]

    Read More
  • Partner Marketing: Importance of Goal Setting

    As per Hinge’s 2021 High Growth Study, partner marketing is the 7th most influential marketing method for professional services organisations, ranking ahead of more regularly used marketing tactics like event sponsorships, blogging, and even email marketing campaigns. Furthermore, when we […]

    Read More
  • Affiliate Marketing: How to find B2B Affiliates?

    Finding affiliates entails a combination of basic questions and informing interested persons about your service. You may also persuade others to become affiliates by providing high-quality products, outstanding customer service, and a significant commission. You will have to put in […]

    Read More
  • How Super-Apps are Transforming Mobile Marketing

    What are Super Apps? In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba, and Alipay are the most well-known examples of such apps, which were all designed with […]

    Read More
  • Mobile Attribution: Its Crucial Role in Mobile Marketing

    What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution […]

    Read More
  • Is AMP Still Relevant for Your Mobile Marketing Business?

    What exactly is AMP? Google and Twitter collaborated on the Accelerated Mobile Pages (AMP) initiative, which was released in 2005. Its goal is to have mobile sites load as quickly as possible. It accomplishes this by removing anything that slows […]

    Read More
  • IGB 2021: Major iGaming Event Takeaways

    Trackier has maintained its reputation as an Ad-tech, SAAS Company that doesn’t miss out on any opportunity when it comes to attending the international and national events related to our industry. Recently, our Chief Sales Manager and Sales Head could […]

    Read More

You’re in!

Thank you for subscribing to Trackier’s newsletter. We will send you only the best content, with actionable steps you can take to grow your business.