B2B Marketing

B2B Marketing: Strategies, Trends, and How to Build a Perfect Plan?

B2B marketing is all about promoting products or services. Also, instead of reaching out to individuals, B2B marketing is the process of targeting the B2B buyers, which includes CXOs, managers, etc. The global market for B2B is expected to reach $28 trillion in 2025, and if we talk about the B2B e-commerce market specifically, it is expected to reach $36.16 trillion by 2026. Also, the top 3 pain points of the B2B buyers are a lack of customization, localization, and

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Blogs

What Is Partner Marketing

What Is Partner Marketing?

Partner Marketing can be simply defined as a method of marketing where two brands collaborate with each other & one brand drives traffic for the other brand in return for some kind of compensation. The partner marketing model is primarily focused on a Cost per acquisition(CPA) or a Cost per

Fighting against Affiliate Cookie Stuffing in Iframe

Ad Networks offer affiliate programs that allow Affiliates to generate income. These affiliates are given an Affiliate ID that stores a cookie in a user’s browser for a specified period of time. If the user makes a sale/conversion before the cookie expires, the affiliate receives a commission for that sale/conversion.

Rising to the Challenges Facing Affiliate Marketing in APAC

Rising to the Challenges Facing Affiliate Marketing in APAC

Since the pandemic has dusked upon the world, Internet consumption has increased to 87%. Many brands are now realizing that Digital is the way forward in the upcoming times. They are leveraging the power of social media and OTT platforms to gain traction and push sales. They are also investing

How To Eliminate Attribution Risk and Drive ROI

How To Eliminate Attribution Risk and Drive ROI

The advent of technology in business has spiced up the digital spectrum with more competition, turning it into a performance-driven playing field. Following the same, digital marketing and affiliate programs have become pivotal to the new marketing arsenal, resulting in marketers to be under constant pressure to optimize partnerships and

How the Brazilian LGPD Affects Your Affiliate Program

How the Brazilian LGPD Affects Your Affiliate Program

  By now you may have heard about the Brazilian LGPD Law that is coming into effect from August 2021, most likely. It is a new data privacy law that controls how websites collect and store the personal data of the visitors situated in Brazil. It will apply to businesses

Get Ready for iOS 14 and SKAdNetwork

Get Ready for iOS 14 and SKAdNetwork

We appreciate Apple’s decision for iOS 14 to make it more secure and add more user privacy. With the new upcoming iOS 14 updates, here are the things that one should know about the update. The New App Inatsll validation will directly include the below group of people:1. The ad

Publisher Manage_ UI

Publisher Manage: UI/ UX update

Another Beautiful day with a new update in Trackier 2.0, Now we added an amazing updates on Publisher manage page to make is very accessible, a standard format, and smooth usage. Let’s find out what new we got! Standard Action Button In Publisher Manage you can take any Action it