Brands are using influencer marketing as an effective strategy that helps them communicate with the audience on a personal level. It can be through celebrity or micro-influencer partnerships, where the right collaboration helps drive engagement, sales, and brand visibility.
According to reports, the influencer marketing market size was estimated to reach $24 billion by the end of 2024 and was already $21.1 billion in 2023. Most brands see that they have received a good ROI as 84.8% find influencer marketing effective, while 36% say that the influencer content performs better than the brand’s content.
Trackier is a performance marketing software that offers some of the best tools for tracking influencer campaigns, providing detailed insights into engagement, conversions, and ROI. This helps brands optimize their strategies for maximum impact.
Let’s explore 13 top influencer marketing examples that highlight these benefits.
1. Joybird: Collaboration with ChrissaSparkles
In 2023, Joybird collaborated with instagram content creator @ChrissaSparkles to leverage the marketing hype around the Barbie movie. The campaign aimed to promote the Barbie™ Dreamhouse™ furniture collection by creating sponsored videos and displaying the collection at Joybird’s showroom.
What made this partnership stand out was the strong alignment between Chrissa Sparkles and the Barbie brand. Chrissa Sparkles, known for her trendy content, perfectly matches Barbie’s style with her love for pastels, humor, and unique home decor.
Besides being a performer, designer, and pilates instructor, Chrissa Sparkles is also famous for her funny series where she portrays different Barbie characters, like “Only Child Barbie.”
For marketers, this collaboration highlights how a well-executed influencer partnership, backed by tracking influencer marketing campaigns and data-driven insights, can effectively align brand messaging with a content creator’s audience. By using tools like Trackier to monitor engagement, conversion rates, and ROI, brands like Joybird can optimize their influencer marketing strategies to maximize impact and ensure that each collaboration delivers measurable results.
2. Dunkin’: Partnership with Ice Spice and Ben Affleck
Dunkin’ continues to push the limits of influencer marketing with creative partnerships, like its successful 2022 collaboration. This year, Dunkin’ is taking its Munchkins® campaign to the next level by focusing on performance marketing and viral content.
The Munchkins® campaign builds on Dunkin’s well-known “America Runs on Dunkin” slogan, which debuted in 2006. This time, Dunkin’ brought in official spokesperson Ben Affleck and rapper Ice Spice, famous for her viral song “Munch.” The campaign’s fun wordplay connects with Ice Spice’s fans, making it relevant and exciting.
What makes the campaign successful is Dunkin’s smart use of performance data. The custom video with Affleck and Ice Spice premiered at the 2023 MTV Video Music Awards, and viral social media posts helped build buzz. By using analytics and tracking tools, Dunkin’ can track engagement, measure ROI, and adjust influencer partnerships to maximize reach and conversions.
For performance marketers, this campaign is a perfect example of how to align brand messaging with the right influencers and utilize campaign performance data to drive results. It also stands as one of the most successful influencer advertisements to date.
3. Topicals: Partnered with 18 influencers
Topicals, a skincare brand, took influencer marketing to the next level by organizing a special brand trip in Bermuda to celebrate its third anniversary. While influencer trips are common in the beauty industry, this campaign stands out for its focus on inclusivity and measurable results.
Topicals made history by hosting the first-ever fully BIPOC-sponsored brand trip, bringing together a diverse group of 18 influencers, including reality star Dami Hope, esthetician Sean Garrette, and lifestyle creator Ishini Weerasinghe. Many of these influencers were new to brand trips, offering fresh and authentic perspectives.
From a performance marketing standpoint, the campaign was a success, generating 3 million impressions and gaining 5,000 new followers on TikTok and Instagram. By using advanced tracking tools, Topicals monitored engagement and ROI across multiple platforms.
The campaign used Instagram Reels, Stories, and TikTok to create viral content. Influencers posted daily updates and interacted with followers using branded hashtags like #TopicalsTakesBermuda and #TopicalsTurns3.
By tracking key metrics such as engagement, impressions, and conversions, Topicals was able to optimize influencer collaborations and ensure the campaign’s success.
4. BoAt: Partnering With Celebrity
BoAt, an electronic lifestyle accessory brand, with the use of influencer marketing, challenges industry leaders and boosts its brand presence. Since its launch, BoAt has positioned itself as a trendsetter by constantly attempting new ways of engaging with the audience and increasing its visibility. A big part of it was its partnership with celebrity influencers who create campaigns that resonate with their audiences.
The #FloatsYourBoAt campaign, featuring BoAt’s brand ambassador Kartik Aaryan, is a great example of a successful influencer marketing campaign. By showcasing new trends and aligning with influential figures, BoAt captured attention and engaged fans.
From a performance marketing standpoint, campaigns like this are most effective when combined with data-driven insights. With campaign tracking tools, BoAt can measure the success of its influencer partnerships in real time, analyzing engagement, follower growth, and conversion rates. This helps them refine their strategy and ensure each collaboration delivers the best results.
Other brands that use influencer marketing can leverage this marketing strategy to tap into new audiences to replicate BoAt’s success. Performance metrics can be tracked, and campaigns adjusted according to data to increase visibility and stay ahead of the competition.
5. Fiji Water: Collaboration with Fitness Influencer
Fiji Water has been able to achieve the desired impact by leveraging influencer marketing. The company first collaborated with fitness influencer Danielle Bernstein to market its beverage product, and this collaboration proved to be a successful strategy since it opened doors for more popular influencer collaborations later on.
The success of the campaign was based on its data-driven approach, engagement, and measurable results. The partnership with Bernstein generated a lot of engagement and inspired more fitness influencers to work with Fiji Water, helping the brand strengthen its position in the global water market.
Fiji Water also did well in its active presence on social media, creating more than 2,000 pieces of user-generated content and 190K Instagram posts using the brand’s hashtag #FijiWater. These results are proof of how influencer partnerships can help to build a community around a brand.
Tracking the key performance metrics for engagement rates, hashtag usage, and conversion rates can help marketers achieve similar success. With the use of influencer partnerships, a brand can analyze campaign data to get the maximum benefit from marketing strategies.
6. Air Wick: Partnering with Lifestyle Influencer
Air Wick is the leading air freshener brand and has leveraged influencer marketing to gain better product awareness and engagement. It recently worked with lifestyle influencers on a campaign promoting new Vibrant Scented Oils to increase the reach of its product as well as visibility for the brand.
Air Wick partnered with influencers to create high-quality content that resonated with its target audience. Such content was then shared across Air Wick’s platforms, boosting engagement and enhancing the brand’s social media presence.
As a result, the campaign given the 39% increase in Air Wick’s engagement rate, is a metric performance marketers often use to determine the success of an influencer campaign.
The campaign also enhanced the brand’s hashtags, producing more organic interaction and user-generated content. As such, there is evidence showing how influencer-generated content could be used as a way of increasing engagement rates and enhancing important KPIs such as engagements, hashtag performances, and content’ reach.
For any brand targeting optimization of its influencer marketing, this would include the usage of performance marketing software to track campaign data and analyze them. Continued measures of the success of influencer collaborations would help businesses refine strategies and maximize their campaign impact.
7. Google X Samsung Galaxy S22
The Samsung Galaxy S22 launch in 2022 created much hype in the smartphone world, and the brand further leveraged this hype through a smart partnership with Google. It collaborated with the best TikTok and Instagram influencers, including Addison Rae and Myra Molloy, who had more than 88 million followers on TikTok.
The campaign primarily targeted the promotion of the Galaxy S22’s advanced technology and Google’s voice recognition features, hence making both brands market leaders in innovation and targeting more technology-savvy consumers.
From a performance marketing perspective, the campaign delivered impressive results. The Instagram video alone reached over 1.7 million views and achieved a 29% engagement rate.
By partnering with influencers who connect with Gen Z, the campaign created high-quality content, which was repurposed across both Samsung and Google’s platforms. This helped both brands increase their engagement rate by 39%, a crucial metric for performance marketers.
This not only increases product awareness but also creates a lot of buzz about the brands themselves, especially with the Gen Z audience.
For businesses and performance marketers, this campaign represents the ways through which influencer partnerships can deliver measurable results and stay ahead of the trends. By tracking engagement, impressions, and conversions, brands can refine their strategies.
8. Met Gala 2021
For years, the Met Gala was an exclusive fashion event attended only by the world’s most popular celebrities, from Rihanna to Ryan Reynolds. All that changed in 2021, when influencers began to walk the red carpet alongside top celebrities like Emma Chamberlain, Maddison Beer, NikkieTutorials, and Addison Rae. Those influencers have massive social media followings.
By including influencers, the Met Gala significantly boosted its visibility and reach. This move allowed the event to connect with new audiences, especially those who follow the influencers. From a performance marketing perspective, this approach increased fan engagement and increased watch time, which are crucial metrics for any brand evaluating the success of a campaign.
The collaboration didn’t just draw more media attention; it also created valuable PR opportunities, enhancing the event’s overall visibility. By leveraging influencer partnerships, the Met Gala’s PR team generated additional buzz, positioning the event as both; a cultural and social media sensation.
This campaign is an example for performance marketers on how influencer marketing can be leveraged to improve brand visibility and engagement. Using campaign tracking tools to measure audience reach, engagement rates, and media coverage will help brands fine-tune their influencer collaborations to have the maximum impact.
9. Warby Parker: Collaboration with Micro-influencers
One of the best-selling eyewear brands that has become famous for their stylish glasses but at a cheap price is Warby Parker. It successfully used influencer marketing to increase brand visibility and sales. They worked with micro-influencers on Instagram and big-name celebrities like Jimmy Fallon to increase the reach of their message.
The influencer campaigns by Warby Parker have gone beyond the promotion of eyewear. It has highlighted its commitment to social good. In this case, through the “Buy a Pair, Give a Pair” initiative, Warby Parker utilizes influencer marketing to promote its charitable efforts so that for every pair of glasses purchased, one is donated to someone in need.
From the perspective of performance marketing, Warby Parker has seen exponential growth in social media. It has been able to reach an audience 200 times larger than it had before collaborating with influencers, and the company experiences better engagement and sales. #WarbyParker has over 250K posts on Instagram, and more than 180K unique users contributed to the success of the campaign.
Warby Parker has been measuring its influencer partnership’s effectiveness through data-driven insights and campaign tracking tools. Thus, content will be optimized for each collaboration so that each is sure to drive real results.
In this case, this campaign showcases how the performances of metrics, such as engagement, reach, and conversions, can be measured to enhance influencer marketing effects.
10. Huda Beauty: Partnered with Macro and Micro-influencers
Huda Beauty is one of the leading cosmetic brands that have managed to successfully incorporate influencer marketing into their growth strategy.
It partners with both macro and micro-influencers who make content on Huda Beauty, including makeup tutorials, product reviews, and results. This has helped the brand gain trust among its audience, reaching a diverse audience base.
The brand works with various influencers: makeup artists, beauty influencers, YouTubers, and social media influencers focusing on a particular region or segment, while strategic diversity helps Huda Beauty to reach the most consumers from diverse markets that help them achieve rapid growth in its segment on social media.
From the perspective of performance marketing, Huda Beauty’s influencer strategy has been effective as it has more than 53 million followers on Instagram and is still one of the best beauty brands in terms of social media engagement.
To create an impact, Huda Beauty repurposes influencer content and UGC across its own platforms. This practice not only boosts engagement but also reduces content creation costs, which is an important consideration for businesses looking to optimize their marketing budgets.
In the case of replicating Huda Beauty’s success, data-driven insights and campaign tracking tools are essential for brands. They can enhance their influencer marketing strategies to increase their ROI by tracking key metrics such as engagement rates, hashtag performance, and content reach.
Read more: Authentic Brand Engagement with a Micro-Influencer – They drive stronger connections and engagement.
11. Fashion Nova
The leading eCommerce fashion brand, Fashion Nova, used a strategic influencer marketing campaign that was hugely effective in generating its success.
It began the campaign with a micro-influencer and kept growing it to associations with high-profile celebrities like Kylie Jenner, whereby influencers were also called “Fashion Nova Ambassadors”.
The brand’s influencer marketing strategy is an excellent example of how businesses can grow by aligning with influencers who resonate with their target audience. Fashion Nova has been able to connect with a diverse customer base by working with a mix of micro and macro influencers while maintaining authentic and relatable content across platforms.
From a performance marketing perspective, Fashion Nova’s strategy has achieved impressive results. With over 21 million followers on Instagram, it has become one of the most popular trendy clothing brands on the platform.
Influencer-generated content is repurposed on Fashion Nova’s Instagram feed, enhancing engagement and reducing the need for branded content creation. The brand’s posts often get over 4K likes and 65 comments, highlighting the power of its influencer partnerships.
For performance marketers, this campaign provides a valuable case study on how to leverage influencer collaborations to generate high-quality content, increase engagement, and expand brand reach.
12. Touchland: The Power of Gifting in Influencer Marketing
Touchland, a luxury hand sanitizer brand, took a unique approach to influencer marketing by skipping paid celebrity collaborations and instead sending products as gifts to high-profile celebrities like Kris Jenner, Rosie Huntington-Whiteley, and Naomi Campbell. This strategy helped the brand generate significant buzz without spending any money on paid promotions.
What made this approach stand out was the strategic targeting of celebrities whose personal brands aligned with Touchland’s values and products. For example, Naomi Campbell’s viral airplane sanitizing routine made her the perfect match for Touchland’s luxury sanitizers, ensuring the collaboration felt organic and relevant.
In addition to targeting major celebrities, Touchland also focused on nano and micro-influencers in the beauty and lifestyle sectors. By leveraging personal connections with celebrities, the brand reached a diverse audience and generated authentic excitement.
From a performance marketing perspective, Touchland’s strategy delivered impressive results. The brand’s gifting efforts led to over 2,000 collaboration requests in just one year.
The word-of-mouth effect, boosted by influencers’ genuine love for the product, resulted in a high conversion rate. Touchland’s organic reach and influencer-driven growth led to one of its best conversion rates, exceeding 5%.
Touchland’s success highlights the power of influencer gifting, where the focus is on creating personalized experiences and building relationships with influencers who genuinely resonate with the brand. By using social media analytics and tracking conversions, businesses can measure the effectiveness of their influencer campaigns and replicate Touchland’s success.
13. Honey: Leveraging Youtube Influencers
Honey, an established and well-known coupon extension, globalized its brand by effectively using influencer marketing on social media, particularly YouTube. Influencer partners helped Honey to reach millions of users and increased engagement significantly.
In 2020, Honey worked with 56 influencers and sponsored 63 videos from different content niches. Each influencer received a special “Join Honey” link which makes it easy for their audiences to register for the service.
Honey’s approach was different from the traditional approach of placing the ad at the start or the end of the video; influencers placed the ads in the middle.
These ads were put into videos and were inserted strategically to be less disruptive. It can be assumed that these ads were ~60 seconds long. This made viewers stay engaged and focused on the video.
The collaboration with YouTube influencers such as The Ace Family (18.8M subscribers), MrBeast (100M subscribers), and PewDiePie (59M views on a single video) boosted campaign performance significantly.
One of their most successful campaigns was with PewDiePie in 2019, which uniquely shows how much we can achieve with influencer marketing, as it had 59 million views. From a performance marketing standpoint, Honey seems to have done very well with the campaigns by ensuring conversion and brand awareness.
The brand also did campaigns and mentions across more than 400 YouTube channels and 100+ Podcasts and gained 60 million+ views. An excellent case of engaging, call-to-action content would be MrBeast’s video, where he asks his 2 million viewers to “try out” Honey.
Honey’s marketing campaign is an excellent case of how modern influencer marketing can be used to increase brand awareness and generate results. It is quite clear that by purchasing ad space and using data to identify conversion rates to ads, other businesses can learn from Honey and improve their influencer marketing campaigns.
Conclusion
In conclusion, Influencer marketing has proven to be a highly effective strategy for brands to engage with their target audiences. By collaborating with influencers, from celebrities to micro-influencers, brands can drive engagement, boost sales, and enhance visibility.
By leveraging data-driven insights, brands can optimize their strategies and ensure maximum impact. As displayed by these top influencer marketing examples, combining creativity with performance tracking can lead to measurable and significant results for brands across various industries.