How to use Google Tag Manager to add tracking pixels?

Written by Siddharth Jain

Google Tag Manager is primarily used to add pixels on different web pages to track & measure various events & activities happening on the page plus understand customer behaviour & how they interact with the overall product. The Google Tag Manager provides a central code snippet that you use to track & measure user behaviour.

The Basic Use Case Of Google Tag Manager

In our industry, the Google Tag Manager is predominantly used by the Advertiser to add the pixels of their partner affiliates, agencies, or publishers in order to track the behaviour, activities & events of the traffic sent in by the partners.

Benefits Of Using Google Tag Manager

Google Tag Manager is mostly used by the marketing departments of the organisations to manage their tracking scripts without having to rely on Tech departments. 

  • Quick deployment of tracking codes
  • Easy to manage all your tags in one place
  • Get access to built in & third party testing tools
  • Effortless user permission management
  • Container templates can be reused

And the biggest benefit of the Google Tag Manager is that the marketers don’t have to rely on the IT team to manage their tracking scripts.

Before adding your tracking pixel on the advertiser’s website via  Google Tag Manager, make sure you have white-labeled the tracking domains. If you need any help regarding this, please checkout this article. Also, before starting you need to be ready with Pixel for default & goal, you can look into this article to learn how to generate pixel for Default and Goal.

Steps To Add A Pixel Using Google Tag Manager

After you have shared the pixel with your Advertisers, they can follow these steps

Step 1

Open Tag Manager Account with which you have integrated your website and there you will find an option for tag

Opening the Tag Manager

Step 2

After opening Tags in your account, a side drawer will open Up there click on edit Icon on “Tag Configuration”.

Adding Tags

Step 3

After clicking on Edit, a side drawer will open up there scroll down and select “Custom HTML”

Tag Manager Custom HTML

Step 4

In the HTML box place the Trackier iframe/image Pixel, Now an important part is to define where this code should trigger so that needs to be defined in the “Triggering” section.

In the same way Add multiple pixels for different Goals you want to track and select the Trigger as per need.

Please Note: Pixel needs to be placed on Thank you page inside the <body> tag. Thank you page will be the page which pop up when user fill up lead form, or made the purchase.

Placing the pixel

Step 5

After adding tracking pixel, the final step is to apply the changes & make the changes live, click on the “Submit” button and after some time pixel is added then you can do the Pixel test.

Submitting the pixel

After you are done with the steps mentioned above, you are good to go with your Google Tag Manager & tracking your marketing performance on Trackier. If you need any more information regarding this, please checkout this article.






More Blogs From Us

  • Trackier empowering future generations in urban slum pockets

    The most recent data shows that 35% of the Indian population resides in slums. Reports have it that every 8th urban child in India lives in slums. These staggering numbers should jolt any corporation that believes in Social Responsibility into […]

    Read More
  • Guide to Making Promo Codes Work

    Setting up a promo codes on your website and waiting for customers to use them isn’t enough to run a successful promo code campaign. Is it really enough to only generate a promo code and broadcast it on social media […]

    Read More
  • What is Google Advertising ID?

    The Google advertising ID is a device identifier that marketers may use to track user ad behavior on Android devices anonymously. It is sometimes known as the Android advertising ID, while Google advertising ID (short form: GAID) is the more […]

    Read More
  • 5 Steps to Start a Successful Affiliate Program in 2021

    An affiliate program may appear to be a conventional form of digital marketing in which your company seeks affiliates who will post links to your company on their webpage, blog, or social media platform. You then pay these affiliates a […]

    Read More
  • Partner Marketing: Importance of Goal Setting

    As per Hinge’s 2021 High Growth Study, partner marketing is the 7th most influential marketing method for professional services organisations, ranking ahead of more regularly used marketing tactics like event sponsorships, blogging, and even email marketing campaigns. Furthermore, when we […]

    Read More
  • Affiliate Marketing: How to find B2B Affiliates?

    Finding affiliates entails a combination of basic questions and informing interested persons about your service. You may also persuade others to become affiliates by providing high-quality products, outstanding customer service, and a significant commission. You will have to put in […]

    Read More
  • How Super-Apps are Transforming Mobile Marketing

    What are Super Apps? In simple terms, super applications are a marketplace of in-house and third-party services and solutions grouped under one umbrella. WeChat, Alibaba, and Alipay are the most well-known examples of such apps, which were all designed with […]

    Read More
  • Mobile Attribution: Its Crucial Role in Mobile Marketing

    What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution […]

    Read More
  • Is AMP Still Relevant for Your Mobile Marketing Business?

    What exactly is AMP? Google and Twitter collaborated on the Accelerated Mobile Pages (AMP) initiative, which was released in 2005. Its goal is to have mobile sites load as quickly as possible. It accomplishes this by removing anything that slows […]

    Read More
  • IGB 2021: Major iGaming Event Takeaways

    Trackier has maintained its reputation as an Ad-tech, SAAS Company that doesn’t miss out on any opportunity when it comes to attending the international and national events related to our industry. Recently, our Chief Sales Manager and Sales Head could […]

    Read More

You’re in!

Thank you for subscribing to Trackier’s newsletter. We will send you only the best content, with actionable steps you can take to grow your business.