CPA vs CAC

CPA vs CAC: Key Differences for Better Advertising ROI

In performance marketing, every click, conversion, and customer interaction contributes to your overall return on investment. Advertisers don’t just want visibility, they want measurable growth. To achieve this, it’s crucial to understand how every dollar spent contributes to real business outcomes. But not all metrics show the full picture. Two of the most critical and often misunderstood metrics in growth marketing are CPA vs CAC, each offering a different perspective on how efficiently your marketing efforts turn prospects into paying

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advertiser creatives using Trackier

Learn how to manage your advertiser creatives using Trackier

In Trackier panel the Campaign Creatives option allows you to host and upload all creative related to a campaign such as advertiser creatives at one place as these creatives are used by publishers to drive conversions to campaigns. With Trackier you get a complete infrastructure to host and serve these

how to target your affiliate marketing campaign

Learn how to target your affiliate marketing campaign to a preferred audience

It is no secret that some Affiliate Marketing Campaigns perform completely differently in different demographics or Geos. This is primarily due to the different nature of different audiences divided on the basis of various factors. Due to this nature of the market, performance marketers tend to set up different targeting

How to integrate your publisher pixels for Google & Facebook Ads Tracking

How to integrate your publisher pixels for Google & Facebook Ads Tracking?

Pixel tracking is one of the major tracking methods used by Performance Marketers while running their campaigns. This method is used while predominantly used while running Google Ads Campaigns & Facebook Ads Campaigns to record conversions for a particular campaign. While running the campaigns on these platforms, the integration with

Affiliate Campaign Setup tips to help scale your business

Affiliate Campaign Setup tips to help scale your business

Every Affiliate Marketeer tends to work with a lot of publishers while running an affiliate marketing campaign to reach out to varied users & tap into different geographies which they weren’t previously able to get through to. While working with publishers in the market, the partners tend to set different

How to test your publisher postback & why is it important

How to test your publisher postback & why is it important?

After the addition of the Publisher Postback, it is advised that you run a Publisher Postback Test before taking your Performance Marketing campaign live. If you are facing any issues while adding the Publisher Postback, then please check out this article on “How to add your Publisher Postback?“. Step 1:

FOLLOW THESE STEPS TO ADD YOUR PUBLISHER POSTBACK

Follow These Steps To Add Your Publisher Postback

The Postback is primarily used to share information such as app events, conversions, sales, registrations & lead captured with the publisher. This can be done either at the Global level or Campaign Level to pass the necessary information.   Follow these steps to know how you can share the Postback

HOW TO ADD A PUBLISHER TO YOUR TRACKIER PANEL

How To Add A Publisher To Your Trackier Panel?

An affiliate marketing publisher is a business entity or an individual website owner that earns commissions for referring sales, leads, and traffic or app installs, etc to an advertiser by placing affiliate marketing advertisements such as links and banners on their websites. Publishers are the partners that generate the overall