B2B Referral Program

7 Smart Steps to Build a B2B Referral Program That Works

Alright, marketers listen up. If you’re running a B2B company, agency, SaaS startup, or enterprise setup, we have some news for you: a B2B referral program can ABSOLUTELY make a world of difference when it comes to your lead-gen efforts. And if you’re already running partner programs or affiliate campaigns, Trackier’s performance marketing platform can easily plug in and help track those referrals like a pro. It’s not some overly complicated science, it’s as simple as letting your satisfied customers

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Blogs

HOW TO INTEGRATE WITH YOUR ADVERTISER VIA IMAGE

How to integrate with your advertiser via image/iframe pixel?

To track your performance with a particular advertiser you need to share your img/iframe pixel if you want to use pixel tracking as the primary method to tracking. The tracking pixel can simply be placed on the advertisers thank you page or landing page. As both the image pixel &

GET A STEP BY STEP GUIDE TO ADVERTISER SERVER POSTBACK INTEGRATION

How to Set Up Advertiser Server Postback Integration

The integration of an advertiser’s server postback is of paramount importance in tracking the essential performance marketing macros during the execution of a campaign. It serves as a direct communication channel between your tracking platform and the advertiser’s server, enabling the seamless flow of conversion data. This not only ensures

LEARN HOW TO SET UP GOALS & EVENTS IN YOUR AFFILIATE MARKETING CAMPAIGN

Learn How To Set Up Goals & Events In Your Affiliate Marketing campaign

While running any affiliate marketing campaign, it is important to realize what all will be the key performance indicators or performance metrics. These matrices will help you understand how the customer/ user is interacting with your product & accordingly analyze the performance of your campaign. As you are setting up

ADD ADVERTISERS

How To Add An Advertiser On Your Trackier Panel?

It is mandatory for all the advertiser partners & affiliate marketers to add advertisers to their panel to create any campaign or before creating the API integration. No worries, we have got you covered. Adding an advertiser on your Trackier is quite an easy task. There are normally 4 ways

WHAT ARE THE PARAMETERS THAT YOU CAN TRACK IN ADVERTISER POSTBACK

What All Parameters Can Be Tracked In Advertiser Postback?

Often while running our performance marketing campaigns, we tend to ignore or not know about the key performance metrics & various parameters that can be tracked & traced. It is very important to track the right parameters of your affiliate marketing campaign in order to analyze, & optimize the campaigns

HOW TO USE GOOGLE TAG MANAGER TO ADD TRACKING PIXELS

How to use Google Tag Manager to add tracking pixels?

Google Tag Manager is primarily used to add pixels on different web pages to track & measure various events & activities happening on the page plus understand customer behaviour & how they interact with the overall product. The Google Tag Manager provides a central code snippet that you use to

The Complete Performance Marketing Strategy

Building an Effective Performance Marketing Strategy in 2021

In a perfect world, businesses pay only for advertising that brings in customers. Wouldn’t you just love to limit your marketing spending to cases where customers take action? Wait. You can do that already. With performance marketing. Performance marketing is a form of online advertising where merchants pay platforms only

What Is Partner Marketing

What Is Partner Marketing?

Partner Marketing can be simply defined as a method of marketing where two brands collaborate with each other & one brand drives traffic for the other brand in return for some kind of compensation. The partner marketing model is primarily focused on a Cost per acquisition(CPA) or a Cost per