Blogs

Ever since the world has turned digital, the way consumers browse and buy has changed immensely. Needless to say, it has also changed the way companies advertise and sell.  Today, marketers can track every touchpoint and measure the results in real-time. Whereas in the past, attribution was nearly impossible. And

Are you looking to track the ad campaigns or the conversions on a third-party server? No Problem. Now, you will be able to store conversion data and track campaigns, using a simple Server To Server Integration Model on your website. Server To Server Tracking: S2S server can be simply defined

Affiliate marketing, also known as Performance Marketing, looks simple on the surface. Brands offer you, an Affiliate Marketer, a commission for every sale or conversion via the link they provide you through your promotional activity.  You don’t have to hold inventory and don’t need to hire any employees. Instead, you’re

The buyer’s journey today involves interactions across multiple touch points and platforms. A sale conversion that occurs due to a single encounter is rare. Instead, conversions and sales are frequently the results of a combination of interactions from multiple sources, including blog pieces, social media posts, webinars, in-person events, talks

Digital marketing can be described as an intricate system where a multitude of marketing outlets work together. Each can be very powerful on its own, but their combined usage for multiple marketing methods can dramatically shift the game entirely. Consider the case of email marketing. So, if you want to

Considering the recent turn of events where people are forced to work from home, online businesses have become a norm, and we can positively predict that online business will increase in the days to come.  Work from home has fulfilled the dreams of many who wished to earn money online

A little-known fact in marketing is that well-established companies and brands who have experienced massive success have all worked upon lead generation, lead distribution, and selling leads at a point in time. Identifying your customer needs is the most basic yet necessary aspect of marketing.  Despite the customary use of

The affiliate marketing industry requires presence at conferences and events if one wants to succeed. It is simply the best way for publishers, affiliate managers, CEOs of their own networks, and solution providers to connect with partners and establish influence in their industry. It also provides a unique chance of