CPA vs CAC

CPA vs CAC: Key Differences for Better Advertising ROI

In performance marketing, every click, conversion, and customer interaction contributes to your overall return on investment. Advertisers don’t just want visibility, they want measurable growth. To achieve this, it’s crucial to understand how every dollar spent contributes to real business outcomes. But not all metrics show the full picture. Two of the most critical and often misunderstood metrics in growth marketing are CPA vs CAC, each offering a different perspective on how efficiently your marketing efforts turn prospects into paying

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Trackier Business Strategies

Trackier Business Strategies Imparting growth

Think of a SaaS (Software as a service) based tool that is dedicated to provide your online business with solutions that impart to the growth of your business in every way possible. Trackier is the ideal tool having various features dedicated to building business.  If you are struggling scaling your

Referral vs Reseller: Choose the Right Partnership for Your Business

Any business that wants to increase sales and attract new clients must have a solid partnership strategy. As a result, it’s crucial to make informed partner decisions. Despite the fact that there are numerous channels for partnerships, our focus today is on the differences between resellers and referral partners.  While onboarding

CTV, OTT Advertising

CTV, OTT Advertising Scope In India

India recorded over two billion U.S. dollars revenue from (over-the-top) OTT , CTV and video services in 2020. This figure is estimated to be triple by 2026 reaching nearly seven billion. Disney+ Hotstar, Netflix and Amazon Prime Video were some of the key players of the video subscription market, while

Affiliate Advertising International

Taking Your Affiliate Advertising International

Is business expansion always on your mind? Do you wish to take your business global? Well while spending on strategising your affiliate advertising, why not give it a global perspective? This will give your business exposure to international markets, which can help you gain greater insights and increased ROI. But

5 Best Practices To Make Your App Name Work In 2023

According to marketers, the application OR app name is intended to trigger a brand emotion in the customer’s heart and leave it in their memory by a specific label, making application naming a crucial component of its branding. The app name will follow the product everywhere it appears, so it

Couponing In Your Affiliate Marketing

Benefits Of Couponing In Your Affiliate Marketing Strategy

As business owners, agencies, or an individual, we strive to be successful in our work. A successful affiliate marketing strategy sounds tempting as it grows the business rapidly. And who doesn’t want to grow their business while using techniques that bring them ease and growth? One of the features that

iOS A/B Testing : Best Practices For iOS 14.5

One of the many things that make Apple different from its competitors is Change. Apple is evolving continuously, and the last few years proved to be a true game changer for this brand. It was in the year 2020 when they first introduced Apple’s iOS 14, and in a span