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How Effective Is In-game Advertising As Marketing Strategy?

Written by Aishna Ohri

It was 50 yrs ago video games were created, can you imagine those times? Past years have been revolutionary, evolutionary for this industry. Comparing the gaming industry decades back to present is of vast difference and today’s gaming environments are […]


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Media Buying and Its Relevance in the iGaming industry 

Written by Bharath S.

Not all marketing requires quirky slogans. Some require a deeper connection with your audience that resonates with your vision at the right time and for the right price. In the endeavor of reaching the right audience, most brands do paid […]

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Sportsbooks: Everything you need to know on Sports Betting

Written by Bharath S.

Sports betting has been going on for ages. People have been placing bets as long as sports have existed. The reasons for betting on sports are always the same; it is fun and there’s a chance of winning a lot of […]

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Server To Server Integration Through Website Becomes Easy

Written by Nikhil Kumar

Are you looking to track the ad campaigns or the conversions on a third-party server? No Problem. Now, you will be able to store conversion data and track campaigns, using a simple Server To Server Integration Model on your website. […]

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Multi Touch Attribution Explained: What It Is & Its Benefits

Written by Nikhil Kumar

The buyer’s journey today involves interactions across multiple touch points and platforms. A sale conversion that occurs due to a single encounter is rare. Instead, conversions and sales are frequently the results of a combination of interactions from multiple sources, […]

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Tracking referrals without using any codes

Written by Barkha Gaur

The whole data game for app owners revolves around two data points “What are my users looking at?” and “Who are my users talking to?”. Why? You see how when using an app, they often ask you to share links […]

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