Tracking and optimizing mobile app installs: The beginner’s guide to mobile app attribution

Written by Barkha Gaur

As a user, there is a journey you take from installing an app to using it. Attribution is how marketers understand this journey. The right attribution metrics show a marketer important data points of a user’s interaction with the app, […]


Trackier Highlights and Updates of 2021

Written by Barkha Gaur

The new year is on the doorstep and we are excited for all that we are planning to achieve in 2022. However, we want to look back fondly at a wonderful year that is rushing past us and acknowledge our […]

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Celebrating 5 years of Trackier

Written by Faizan Ayubi

Looking back at the major hits of Trackier, celebrating our workforce, and paying gratitude to our customers

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