Influencer marketing is one of the best strategies to boost your brand awareness, drive sales, and establish credibility with your potential customers. According to research, companies earn an ROI of $4.87 for each $1 that they invest in their content creator marketing campaigns.
Whether you are utilizing the benefits of influencer marketing or not, you should reconsider. A well-planned partnership marketing campaign is not only budget-friendly but also helps you establish credibility and target a niche audience.
But, to monitor your marketing campaigns, use a performance marketing tool such as Trackier to get a comprehensive report, real-time data, coupon tracking, and control all your campaigns on one platform.
What is Influencer Marketing?
Influencer marketing refers to a form of marketing where brands partner with influencers to market their products or services. Influencers have already built their credibility and trust in their niche and create relevant content for their audiences.
Through partnering with such influencers, businesses are able to connect with their audience in a more friendly way. Since it is not exclusively about brand awareness, it is all about building a deeper connection with people, and that leads to sales and expansion.
10 Benefits of Influencer Marketing
These are the top 10 advantages of influencer marketing that justify your choice, whether partnership marketing is an affordable method or not.
1. Develop Brand Awareness
Your business will gain brand awareness and recognition as influencers endorse your products or services. They endorse your products or services in their way that they think will connect with their audience more.
This partnership is advantageous for newer brands, which need more brand awareness and buzz for their products.
For instance, AG1 used TikTok influencers to raise awareness of their health drink supplements to their target market, the “Gen Z”. This was done by most social media influencers through videos demonstrating how AG1 health drink became their daily habit.
If we discuss in statistics, the hashtag #athleticgreens has 90.6 million views, and #athleticgreenspartner has 39.5 million views.
Turn Hashtags into High ROI — Schedule a Demo Today!2. Enter New Markets
Brands are able to use content creator marketing to expand into new markets and target a vast audience base.
For King Shawaiian, a food company, for example, they have collaborated with numerous creators to develop their own hashtag #foodtok.
They collaborated with 16 creators who created slider recipes for ‘Slider Sunday’ with the company’s delicious sweet bread. They utilized hashtags such as #mealinspo to reach new followers.
3. Increase Social Media Following
The best way to increase your social media followers is to collaborate with the right influencers. When they start talking and promoting your brand on their social media channels, the chances are high that their followers will also follow you.
4. Get Feedback on Your Product
Your product or service should be top-notch in your industry, which you can improve by taking feedback from users.
Without customer feedback, you do not have any idea of how you can improve your products or services, which helps you to be in the market for a longer period of time.
5. Gain Credibility and Trust
To build a good reputation and increase brand awareness, it is important that influencers talk positively about your brand. As they promote your products, the trust will slowly build with your audience.
Skin + Me leveraged influencers for their meta ads. They have built trust and gained credibility in their niche market because many influencers have posted videos of unboxing their products and videos about their products by showcasing before-and-after scenes.
This marketing strategy has worked so well that their customers often post their own before-and-after pics in the comments section, showing how they see the improvement after using the product.
6. Increase Sales and Repeat Orders
Partnership marketing can help to increase sales by sharing discount codes or recommending your products, and indirectly increasing brand awareness for your brand.
KNIX (an intimate brand) collaborates with influencers and increases its sales using custom discount codes.
They have collaborated with an influencer, “Hilary Henderson,” to promote their products via her Instagram page. Consumers can buy the products using the discount code “HILARYHCOMEDY_KNIXLOVE”.
But, how will you track which influencers send the most sales and which offers work well? For coupon tracking, you can leverage Trackier to get comprehensive insights, real-time data, and fraud prevention.
7. Bring New Content to Your Audience
One of the big advantages of partnership marketing is that you do not have to think about a new marketing piece.
Your influencer will use their creativity to create the best campaign. They will have a new perspective for your brand and offer new creative ways to promote your products.
Manage Influencer Creatives Seamlessly with Trackier!8. Leverage Micro-Influencers to Keep Costs Down
Another benefit is that it is a cost-effective marketing strategy. In fact, influencer marketing campaigns are 30% cheaper than traditional advertising and marketing strategies.
For instance, Doe Beauty has decided to do influencer marketing rather than paid ads for the first 4 months of brand launch. They have figured out that sending a shipment of lashes to micro-influencers would cost them less than $10 per shipment.
And even if they made one sale from each influencer, they would be break-even (in terms of profitability). But if they get 2-3 sales, they will be a profitable brand in less than 1 year of launch. This is exactly what happened after one month, they generated $2.6K in sales/day.
9. Educate Buyers About Your Product
To increase sales, brands generally focus on running paid campaigns. But, educating your audience will give a better ROI by answering key questions like:
- What is your product specifically?
- Why do they need?
- How are you helping them?
- And most importantly, what will they get from this?
By collaborating with the right influencers, you can teach your potential customers about your product with engaging content.
This strategy will not only help to generate sales, but also encourage customers to create UGC featuring your products.
10. Get Better Quality Leads
Brands can get better quality leads by collaborating with influencers. In fact, 82% of brands get better quality leads from content creator marketing than from other campaign types.
By partnering with influencers who talk about your brand’s products, you can reach a more loyal audience that will be genuinely interested in your products.
Conclusion
In conclusion, influencer marketing is no longer a trend – it is a proven strategy for brands to build brand awareness, gain trust, and boost sales. By collaborating with specific niche influencers, brands can build genuine relationships with their audience.
However, without the right tools, measuring success can be challenging. Leverage a performance marketing software like Trackier to get real-time insights, coupon tracking, and campaign management from a single dashboard.
FAQs
1. How does influencer marketing offer brand exposure?
Influencers build loyal followings around their content, and followers trust the influencers’ opinions. When they create content or promote your brand, you are essentially gaining invaluable exposure to new, highly-engaged audiences. Organic exposure is also brand-building in terms of creating top-of-mind awareness. This is particularly effective when influencers use branded hashtags, tags, or even their unique messaging style across social media platforms in fashioning their content.
2. Does influencer marketing assist in driving sales?
Absolutely! Influencer marketing helps drive sales by guiding potential customers from first discovery all the way through to purchase. Influencer content develops trust and allows customers to see real usage cases associated with your product—this aids and hopefully reduces the customer’s hesitance toward purchase and drives conversions—especially sold or activated with discount codes, affiliate links, or strong CTAs.
3. Why is influencer marketing considered cost-effective?
In comparison to other forms of traditional advertising, influencer marketing can provide better returns at a more cost-effective price. Micro and/or nano influencers specifically can deliver high engagement even at moderately cheap rates. Brands also benefit from the incremental value of having continued long-term partnerships and/or user-generated content to be used in future campaigns.
4. In what ways are consumers influenced in a positive way by the influencer marketing process?
People follow influencers due to their genuine sense of authenticity within their sphere of expertise. When an influencer authentically recommends a product, his or her followers tend to trust that recommendation more than a traditional ad. This trust leads to a higher rate of engagement, a more favorable brand association, and increased brand trust and loyalty.
5. Is influencer marketing effective for all industries?
Influencer marketing can be effective in any industry, from fashion and fitness to fintech and SaaS. The key is to find the right influencer to target your audience and goals. B2C brands often utilize lifestyle influencers in their space, while B2B brands may use experts on a niche topic or a recognised thought leader in their industry.
6. What do influencers provide for a brand’s content strategy?
Influencers create a high-quality piece of relatable content that relates to their following and aligns with brand messaging. After the influencer creates a piece of content, brands can repurpose that for their website, digital ad, or social media channels. Influencers add variety to a brand’s content strategy, keep the brand relevant and credible, and save any internal teams time on ideation and media production, the actual creative part.
