The Ultimate Holiday Performance Marketing Checklist: Oct–Jan Playbook
During the holiday season, marketers will see increased advertising costs, increased timelines for campaigns to take place, more inventory being available, and higher demands from customers. As a result, if there is no proper plan to execute these promotions, there is a possibility that even highly rated promotions may not yield the best results during […]
Affiliate and Influencer Budget Allocation 2025
Affiliate marketing and influencer marketing are among the most cost-effective channels for performance growth, but only if your budget is strategically spent. If you do not approach the budget allocation with parameters, marketers end up overspending on partnerships with low-impact partnerships and making decisions based on assumptions rather than real data. This checklist provides clarity […]
June 2025 Product Updates: Google Sheets Integration and Custom Campaign Fields Enhancements
June has been a productive month at Trackier, bringing two important improvements that help to make data handling faster, campaign setup more flexible, and your day-to-day performance workflows more efficient. These product updates simplify bulk conversion uploads via Google Sheets and provide you with more customisation options inside your campaigns. Here is a complete breakdown […]
July 2025 Product Updates: Enhanced Security, Access Controls, and New Integrations
Trackier’s July 2025 product updates focused on strengthening tracking security, improving the access level of see reports, and making everyday campaign management simpler and efficient. These enhancements will help performance marketers, publishers, and operations teams to have more control, better privacy, and seamless workflows across the platform. What’s New? This month brings major updates that […]
October 2025 Updates: GCLID-Based Attribution and Redirect Fallback Enhancements
October has been an important month for Trackier, with two important product updates to improve tracking precision and enhance redirect reliability. These updates make it easier for you to attribute conversions to clicks from Google Ads and improve the way our platform handles non-standard redirect responses from partners. Here is a detailed explanation of what […]
Comprehensive Guide to Affiliate Marketing in 2025: Strategies for Smarter Growth
Affiliate marketing is revolutionizing the way brands connect with audiences, delivering measurable results while optimizing marketing spend. In 2025, the affiliate marketing industry is projected to exceed $10 billion in spending in the U.S. alone, reflecting its rapid adoption by 81% of brands worldwide. Trackier helps businesses to efficiently manage affiliate partnerships, monitor real-time performance, […]
September 2025 Updates: New Features, Integrations, and Enhancements
Trackier’s September 2025 updates bring new integrations, reporting upgrades, and UI enhancements; making workflows simpler, data sharper, and marketing performance stronger.
Global Partner Marketing Strategies 2025-2031: Localization, Compliance, and Growth
The global partner marketing industry is evolving fast, from affiliate marketing to new channels like influencer marketing and retail media networks (RMNs). The industry is growing with strong regional expansion and stricter global regulations. At $18.5 billion today, it is expected to reach $31.7 billion by 2031. To tap into this growth, businesses can not […]
Machine Learning Meets Coupon Attribution: Personalized Codes and Predictive Insights
In 2025, digital coupons influence consumer behavior, as more than 93% of users redeemed their digital coupons from their smartphones. However, many brands still rely on generic promo codes, leading to challenges in attribution and ROI measurement. Trackier addresses these issues by combining personalized, one-time use coupon codes with machine learning-driven attribution. This approach enables […]
Affiliate Marketing Tips 2025: Top Strategies for Success
Affiliate marketing is exploding. By 2025, the affiliate marketing industry is projected to be worth around $37.3 billion, and studies show 81% of brands already have affiliate programs, and many see a 12x return on affiliate spend That means knowing the right affiliate marketing tips can give your program a huge edge. Whether you’re an […]