How to Automate Affiliate Payouts Without Creating More Work for Your Finance Team
Running an affiliate programme can be one of the easiest ways to grow revenue without taking on the full cost of traditional advertising. But there is a less visible side to that growth: someone has to pay all those partners. At the beginning, affiliate payouts rarely feel like a problem. You may have a few […]
Why Marketing Incrementality Matters
There is a fundamental limitation in traditional marketing attribution metrics. Most of them convey what happened after a marketing interaction, not necessarily what would have happened without it. This is where marketing incrementality steps in. A customer may click an affiliate link and purchase five minutes later. The affiliate attribution platform can accurately record clicks […]
How To Create A Revenue-Driven Partner GTM Strategy
Build a winning Partner GTM strategy that helps you recruit, activate, enable, and scale the right partners to drive measurable business growth.