First-Party Cookies vs Third-Party Cookies in Modern Marketing
What Are Cookies in Digital Marketing? Data on the internet is no longer invisible, unlimited, or taken for granted. Every click, visit, and interaction is now properly scrutinized by regulators, browsers, and users themselves. In this shifting environment, the way websites recognize and understand themselves and their audiences has fundamentally changed and taken up a […]
An Ultimate Guide to Influencer Tiers: From Nano Creators to Megastars
Influencer marketing has evolved far beyond one-off endorsements or mass outreach. Today, brands must strategically choose the right influencer tier to maximize ROI, improve targeting accuracy, and create authentic partnerships. Whether you’re building a creator-led campaign for performance marketing, app install growth, or brand visibility, knowing the difference between each tier is essential. What Is […]
Top Lead Acquisition Strategy: How to Build a Scalable Lead Engine That Converts
The success of any performance-driven business hinges on one thing, having a strong lead acquisition strategy. Whether you’re running user acquisition campaigns, affiliate programs, influencer partnerships, or paid performance ads, your ability to consistently bring in qualified leads determines how fast and sustainably your business can grow. Building the right lead acquisition marketing plan isn’t […]
Why EPC Tracking Is Important to Affiliates?
In performance marketing, every click counts, literally. Affiliates constantly look for ways to understand which campaigns, offers, and partners deliver the strongest revenue outcomes. That’s why EPC tracking has become a non-negotiable metric for anyone serious about scaling their affiliate earnings. It goes beyond vanity metrics and helps affiliates evaluate real profitability by knowing exactly […]
Earnings per Click
What Is Earnings per Click (EPC)? Earnings per click (EPC) is a performance marketing metric that shows how much revenue you earn for every click generated on an affiliate link, ad unit, or campaign. It helps advertisers, affiliates, and networks understand how profitable a campaign is and how efficiently traffic is converting into revenue. EPC […]
Partner Recruitment: Understanding Your Options to Grow Your Partnership
The growth of a successful partnership program begins with one core activity, partner recruitment. Whether you are building an affiliate network, reseller ecosystem, influencer program, or enterprise level channel partnerships, the right partners determine your reach, revenue and long term scalability. What Is Partner Recruitment? Partner recruitment refers to the process of identifying, attracting, evaluating […]
CPA vs CAC: Key Differences for Better Advertising ROI
In performance marketing, every click, conversion, and customer interaction contributes to your overall return on investment. Advertisers don’t just want visibility, they want measurable growth. To achieve this, it’s crucial to understand how every dollar spent contributes to real business outcomes. But not all metrics show the full picture. Two of the most critical and […]
Cost Per Lead
What is Cost Per Lead? Cost Per Lead is a core digital marketing metrics, that calculates how much a brand spends to acquire one qualified lead. A lead is typically a user who has shown interest in your product or services, whether by filling out a form, signing up for a demo, downloading gated content, […]
Attribution Window
What is an Attribution Window? An attribution window is a pre-defined time range during which a marketing or advertising action, such as an ad click, impression or engagement can claim credit for a conversion. If the conversion takes place within that window, it is attributed to the source. If it occurs after the window is […]
Ultimate eCommerce Conversion Tracking 2025
In the growing economy, data is the new currency, and your ability to interpret it defines your growth. For every existing brand online, understanding what drives customers to complete a purchase and what holds them back is a complete advantage. This is where eCommerce Conversion Tracking steps in. It is more than just measuring the […]