Payout Threshold
A payout threshold is the minimum amount of earnings that an affiliate, publisher, or partner must accumulate before they are eligible to receive a payout from an affiliate network, advertiser, or performance marketing platform. Until this amount is reached, earnings remain pending and are carried forward to the next payout cycle. In affiliate and performance […]
Click ID
Click ID is a unique identifier generated when a user clicks on an advertisement, affiliate link, or tracking URL. This identifier helps marketers, advertisers, and tracking platforms accurately record, analyze, and attribute user actions such as conversions, installs, or purchases back to the original click source. In performance-driven ecosystems where outcomes like ROI, conversions, and […]
Smarter Tracking for Maximum Impact
Marketing performance doesn’t break because teams lack effort or ambition. It breaks when visibility fails to keep up with speed. Smarter tracking becomes essential as campaigns grow more complex and decisions become more time-sensitive, shaping how effectively impact is created, measured, and sustained. When Execution Is Fast but Understanding Is Slow Campaigns go live in […]
What is Viral Content Marketing: A Complete Guide
Viral content marketing focuses on creating content that spreads organically through shares, conversations, and community engagement. Instead of pushing messages through paid promotion alone, this approach relies on audience-driven distribution. When people find content valuable or entertaining enough to pass along, it reaches multiples without proportional increases in cost. As algorithms continue to prioritize engagement […]
First-Party Cookies vs Third-Party Cookies in Modern Marketing
What Are Cookies in Digital Marketing? Data on the internet is no longer invisible, unlimited, or taken for granted. Every click, visit, and interaction is now properly scrutinized by regulators, browsers, and users themselves. In this shifting environment, the way websites recognize and understand themselves and their audiences has fundamentally changed and taken up a […]
An Ultimate Guide to Influencer Tiers: From Nano Creators to Megastars
Influencer marketing has evolved far beyond one-off endorsements or mass outreach. Today, brands must strategically choose the right influencer tier to maximize ROI, improve targeting accuracy, and create authentic partnerships. Whether you’re building a creator-led campaign for performance marketing, app install growth, or brand visibility, knowing the difference between each tier is essential. What Is […]
Top Lead Acquisition Strategy: How to Build a Scalable Lead Engine That Converts
The success of any performance-driven business hinges on one thing, having a strong lead acquisition strategy. Whether you’re running user acquisition campaigns, affiliate programs, influencer partnerships, or paid performance ads, your ability to consistently bring in qualified leads determines how fast and sustainably your business can grow. Building the right lead acquisition marketing plan isn’t […]
Why EPC Tracking Is Important to Affiliates?
In performance marketing, every click counts, literally. Affiliates constantly look for ways to understand which campaigns, offers, and partners deliver the strongest revenue outcomes. That’s why EPC tracking has become a non-negotiable metric for anyone serious about scaling their affiliate earnings. It goes beyond vanity metrics and helps affiliates evaluate real profitability by knowing exactly […]
Earnings per Click
What Is Earnings per Click (EPC)? Earnings per click (EPC) is a performance marketing metric that shows how much revenue you earn for every click generated on an affiliate link, ad unit, or campaign. It helps advertisers, affiliates, and networks understand how profitable a campaign is and how efficiently traffic is converting into revenue. EPC […]
Partner Recruitment: Understanding Your Options to Grow Your Partnership
The growth of a successful partnership program begins with one core activity, partner recruitment. Whether you are building an affiliate network, reseller ecosystem, influencer program, or enterprise level channel partnerships, the right partners determine your reach, revenue and long term scalability. What Is Partner Recruitment? Partner recruitment refers to the process of identifying, attracting, evaluating […]