Cookieless Tracking: Is This What The Future Looks Like?

Cookieless tracking is the future and we are all for it! The elimination of third-party cookies has impacted performance marketing quite a bit, especially affiliate marketing. As marketers we are well versed with the cookie saga, however with privacy concerns increasing by the day, the future of cookie based tracking is almost non-existent. With Google’s […]
Trackier Interviews: Bhavesh Talreja On The Pivotal Roles of AI and ML in Mobile Advertising
Bhavesh Talreja, a technophile with over a decade of experience in Information Technology and AdTech, is the founder, promoter, and CEO of Globale Media. In an exclusive interview, Bhavesh discussed the transformative landscape of the advertising industry, emphasizing the pivotal roles of AI and ML in mobile advertising. He highlighted how Globale Media has pioneered […]
India’s Craze for Hyper Casual Games: Popularity, Market Trends, and Monetization Strategies

Remember the days of patiently waiting for your computer to boot up just to play a simple game of Solitaire? Those times are long gone, my friend. In India, the mobile gaming landscape is experiencing a hyper casual revolution, and it’s all about quick bursts of entertainment that fit perfectly into your chai break or […]
Webinar Recap: How to Boost Sales Using Affiliate Marketing | Feat. Ankit Mittal – AVP at Beardo
“Affiliate marketing is not a new concept, but many D2C brands are leaving its full potential on the table,” says Ankit Mittal, Associate Vice President, Beardo while talking to Udit Verma, Co-Founder & CMO, Trackier during the latter’s webinar How D2C Brands Can Sell More Using Affiliate Marketing. The webinar hosted by Udit Verma and […]
SEO for Mobile Apps: Why Mobile Marketers Need A Search Engine Optimization Strategy
Getting found out by potential users only via the app store isn’t sufficient for today’s mobile app market. Mobile marketers need an airtight SEO for mobile apps strategy to make sure that they are getting eyeballs even from search engines like Google, Firefox, Safari, and Bing. Focusing on the same, this guide will help you […]
The Unlikely Ally: Benefits of Reddit Ads for Mobile Marketers
With billions of smartphone users worldwide, reaching your target audience on their mobile devices is not just advantageous but essential for staying ahead in the competitive market. However, amidst the plethora of advertising platforms available, one often overlooked gem stands out – Reddit Ads. Reddit, often dubbed as the “front page of the internet,” is […]
AdzHubMedia’s Success Story with Trackier: Driving ROI, Growth, and Fraud-Free Campaigns
About AdzHubMedia AdzHubMedia is a top performance marketing partner that provides customized digital advertising solutions for advertisers and agencies in various industries. Known for its customer-focused approach, the company has built a strong reputation in lead generation, brand awareness, and results-driven campaigns. Their main goal is to deliver measurable outcomes while ensuring transparency and high […]
The Imperative of Competitive Analysis
Every day, thousands of new apps emerge, seeking to carve their niche in users’ smartphones. Amidst this fierce competition, the need for strategic planning and insightful decision-making becomes paramount. Just as a seasoned explorer navigates through the dense foliage, developers and entrepreneurs must conduct rigorous competitive analysis to thrive in the dynamic realm of mobile […]
Beyond the Booth: Building Lasting Connections at ad:tech 2024
Ad:tech 2024 wrapped up last week on March 14 with over 500 exhibitors and 1000+ attendees gathered at the novel Yashobhoomi Convention Center in New Delhi, India. Tracker, with its 7th edition at the premiere event, held a booth buzzing with activity, showcasing our cutting-edge mobile marketing platform and sparking engaging conversations with industry leaders […]
JioCoupons Onboards Trackier as Technology Partner for Campaign Tracking & Analysis
In a strategic move set to redefine the dynamics of coupon marketing, JioCoupons and Trackier have announced a collaboration aimed at revolutionizing campaign tracking and analysis. This partnership is poised to enhance the precision of targeting and cost optimization, ultimately translating into superior performance for JioCoupons’ clients who run coupon marketing campaigns through the platform. […]