Pixel vs. Postback: Which Affiliate Tracking Method is Better

Pixel vs. Postback_ Which Affiliate Tracking Method is Better

Just started at affiliate marketing and wondering which affiliate tracking method to go for? Marketers are often stuck between choosing pixel tracking or postback tracking when it comes to performance marketing.  These two major tracking methods are most commonly used among marketers, and because of their features, sometimes, it’s hard to determine which is better […]

4 Advertisement Frauds Marketers Should Avoid

4 Advertisement Frauds Marketers Should Avoid

Unfortunately, fraud is everywhere and what’s more alarming is that it can destroy your business slowly without you even knowing it. It’s one of the endless issues that you should never ignore. Several tools can help you combat fraud, but it’s important to know the different kinds of fraud marketers first.   Click fraud The […]