Xeloop Media’s Success Story with Trackier: 100% ROAS and 80% Boost in Client Retention
About Xeloop Media Xeloop Media is a next-gen, data-driven, AI/ML-powered ad-tech platform that’s redefining how brands and agencies reach their audiences. Operating as a transparent mobile performance and branding ad agency, Xeloop provides seamless access to global inventory across Direct Apps & Websites, OEMs, and Third-Party Mobile Apps. Xeloop focuses on being fast and accurate, […]
Campaign
A marketing campaign is a coordinated effort across channels, time-bound, and measured for results. What is a Campaign? A campaign in marketing is the sequence of coordinated activities and efforts to achieve a particular goal or objective, such as to increase brand awareness or generate traffic, leads, or sales. It can be run through various […]
Conversion Rate
Conversion rate is the percentage of users who do something you want them to do (buy, sign up, download an app). What is a Conversion Rate? A conversion rate is a key performance indicator in digital marketing, indicating the percentage of users who complete the desired action out of the total number of visitors. The […]
Performance Marketing Channels: A Comprehensive Guide to Drive Results
Such channels of performance marketing that brands have for which they aim at specific goals. For example, leads generation, sales generation, or getting an app downloaded. They also use largely different channels, including partner marketing, SEM, social media marketing, email marketing, and interactive marketing. As can be seen, Statista indicates that in 2024, the global […]
Referral Code: What They Are and Why They Matter?
A referral code is a unique identifier assigned to the affiliates who promote products or services of the brand that are beneficial for both, an affiliate earns a commission and the brand gets the sale. As per the Harvard Business Review, customers who have been referred generate 16% more profit than non-referred customers. To effectively […]
Super Affiliate: Maximize Your Affiliate Program Success
A super affiliate is an affiliate marketer who generates significant revenues for their partners or brands. They have a huge audience and some advanced marketing strategies that allow them to scale campaigns quickly. According to FastComet, the average conversion rate for a successful affiliate is around 5.8% while top affiliate marketers achieve a higher conversion […]
Click Through Rate (CTR)
Click through rate (CTR) is a KPI that tracks the ratio of clicks of an ad, link, or email received as compared to the number of times it is displayed. What is Click-through Rate? Click-through rate (CTR) is one of the most important KPIs (Key Performance Indicators) for brands to measure the effectiveness of their […]
Trackier at IAS 2024: Connecting, Showcasing, and Innovating with Trackier Partner Management Software
From November 7-8, 2024, Trackier proudly exhibited at the highly anticipated India Affiliate Summit (IAS) 2024, held at The Leela Ambience Convention Hotel. Known for its bustling networking opportunities and cutting-edge discussions, IAS 2024 brought together professionals, innovators, and leading business figures in marketing, affiliate, and performance industries. This two-day event marked a significant milestone […]
Last Touch Attribution
What is Last Touch Attribution? Last touch attribution is also known as last interaction or last click attribution. It is a marketing attribution model that assigns a 100% of the credit for a conversion to the final touchpoint that a customer interacts with before making a purchase or taking any desired action. This touchpoint could […]
The Complete Guide to Create Affiliate Program
Affiliate marketing is the most powerful tool that a business can use to extend its reach and gain new customers. There are different kinds of audiences that an individual and a business can use to market their product or service. However, to get the right kind of partners you have to understand how to create […]
