Xeloop Media’s Success Story with Trackier: 100% ROAS and 80% Boost in Client Retention
About Xeloop Media Xeloop Media is a next-gen, data-driven, AI/ML-powered ad-tech platform that’s redefining how brands and agencies reach their audiences. Operating as a transparent mobile performance and branding ad agency, Xeloop provides seamless access to global inventory across Direct Apps & Websites, OEMs, and Third-Party Mobile Apps. Xeloop focuses on being fast and accurate, […]
Campaign
A marketing campaign is a coordinated effort across channels, time-bound, and measured for results. What is a Campaign? A campaign in marketing is the sequence of coordinated activities and efforts to achieve a particular goal or objective, such as to increase brand awareness or generate traffic, leads, or sales. It can be run through various […]
Conversion Rate
Conversion rate is the percentage of users who do something you want them to do (buy, sign up, download an app). What is a Conversion Rate? A conversion rate is a key performance indicator in digital marketing, indicating the percentage of users who complete the desired action out of the total number of visitors. The […]
Super Affiliate: Maximize Your Affiliate Program Success
A super affiliate is an affiliate marketer who generates significant revenues for their partners or brands. They have a huge audience and some advanced marketing strategies that allow them to scale campaigns quickly. According to FastComet, the average conversion rate for a successful affiliate is around 5.8% while top affiliate marketers achieve a higher conversion […]
Click Through Rate (CTR)
Click through rate (CTR) is a KPI that tracks the ratio of clicks of an ad, link, or email received as compared to the number of times it is displayed. What is Click-through Rate? Click-through rate (CTR) is one of the most important KPIs (Key Performance Indicators) for brands to measure the effectiveness of their […]
Trackier at IAS 2024: Connecting, Showcasing, and Innovating with Trackier Partner Management Software
From November 7-8, 2024, Trackier proudly exhibited at the highly anticipated India Affiliate Summit (IAS) 2024, held at The Leela Ambience Convention Hotel. Known for its bustling networking opportunities and cutting-edge discussions, IAS 2024 brought together professionals, innovators, and leading business figures in marketing, affiliate, and performance industries. This two-day event marked a significant milestone […]
Last Touch Attribution
What is Last Touch Attribution? Last touch attribution is also known as last interaction or last click attribution. It is a marketing attribution model that assigns a 100% of the credit for a conversion to the final touchpoint that a customer interacts with before making a purchase or taking any desired action. This touchpoint could […]
The Complete Guide to Create Affiliate Program
Affiliate marketing is the most powerful tool that a business can use to extend its reach and gain new customers. In fact, the worldwide affiliate marketing industry is expected to hit $37.3 billion by 2025 and grow to $48 billion by 2027, with a compound annual growth rate of about 9.89%. There are different kinds […]
Optimidea’s Success Story with Trackier: Scaling Global Campaigns with Precision
About Optimidea Founded in 2016, Optimidea is a fast-growing digital marketing agency known for leveraging all digital channels to help brands grow, such as social media, search, email, and mobile. Known for building long-term client relationships and using data-driven strategies, Optimidea has gained the trust of businesses worldwide. As the agency grew, it needed strong, […]
Influencer Marketing Campaign Tracking: Examples and KPIs for Influencer Marketing
Attribution is the most crucial aspect when measuring the ROI of a social media influencer marketing campaign but is hard. However, the significant problem brands encounter while dealing with influencers is attributing sales to specific influencers and other creators and also measuring the effectiveness of a campaign. Thus, attribution is extremely important in calculating the […]