A Guide to Mobile Ad Fraud
Mobile ad fraud refers to any deceptive or fraudulent activity that generates false or invalid clicks, installs, or engagements on mobile advertising campaigns. This type of fraud can have significant negative effects on both advertisers and publishers in the mobile advertising ecosystem. As these technologies evolve, cybercriminals will be able to produce increasingly convincing fraudulent […]
Trackier Gets ISO 27001:2013 Certified
Trackier has always been at the forefront of providing top-of-the-line performance marketing solutions to its clients that are reliable, secure, and helpful. To up the game further, we’re now ISO 27001:2013 certified for our Information Security Management System (ISMS). This internationally recognized standard validates that Trackier has implemented rigorous measures to ensure the confidentiality, integrity, […]
10 Popular Channels to Master Mobile App User Acquisition Strategy
So you’ve built an amazing mobile app that has the potential to make $$$ and solve the problems of hundreds and thousands of people out there? But here’s a catch (or say, many) – Before getting the install counter moving quickly, there are several hurdles to overcome including high competition, low visibility, lack of trust, and […]
Ad Inventory: Meaning, Types & Complete Overview 2026
Ad inventory is the available ad space that a publisher or advertising network has dedicatedly for sales to advertisers. The ad inventory in the mobile marketing industry can refer to the available ad space on mobile websites, mobile apps, or mobile games. Benefits of Ad Inventory Use Cases Of Ad Inventory in the Mobile Marketing […]
8 Advantages and Disadvantages of M-Commerce
Many eCommerce and retail firms have actively adopted higher mobile-centric strategies due to the enormous development of mobile devices and the widespread adoption of Internet services. It serves as a vital conduit for firms to interact with clients as well as a means of communication with relatives and close companions. People are more inclined to […]
Trackier Makes an Event to Remember at AdTech 2023
It’s been a busy year already with Trackier being part of more than five events in different parts of the world. Marking the end of the Q1 of 2023, we made our presence felt at ad:tech Delhi 2023. Not only did we exhibit at the biggest marketing event of the year, we were also the […]
Complete Introduction to iOS App Attribution
Are you prepared to explore the intriguing world of iOS app attribution? As we plunge into this thorough manual, which will demystify the complexities of tracking and attributing app installs, engagements, and conversions on the iOS platform, fasten your seatbelts. Whether you’re an experienced app marketer or are just getting started, this blog article will […]
The Close-Knit Social Network: Attribution Models for Social Media Marketing
In a world of eight billion people, having direct interaction with your target audience is quite a tedious task. And truth be told, it takes more than a single impression to register your brand in the minds of all these spread-out consumers. That’s where social media marketing comes to your rescue. Digital networking platforms like […]
Trackier Joins ad:tech 2023 as Silver & Registration Sponsor
Completing its 6 successful runs at ad:tech Delhi, Trackier is all set to return this year as the Silver Sponsor and Registration Sponsor. As a leading performance marketing software provider, Trackier is committed to supporting events that bring together the best and brightest minds in the industry. Speaker Session, After-Party & More! Trackier’s Co-founder & […]
Every Piece of the Puzzle Combined: Your Handbook for Cohort Analysis
Cohort analysis is a one-of-a-kind reporting format that allows you to analyze the behavior of a particular group of customers over a period of time. The group, or cohort, is usually defined by a common characteristic or event. It provides insights into customer retention, engagement, and revenue growth. Cohort analysis is a valuable tool for […]