Ad Inventory: Meaning, Types & Complete Overview 2026
Ad inventory is the available ad space that a publisher or advertising network has dedicatedly for sales to advertisers. The ad inventory in the mobile marketing industry can refer to the available ad space on mobile websites, mobile apps, or mobile games. Benefits of Ad Inventory Use Cases Of Ad Inventory in the Mobile Marketing […]
8 Advantages and Disadvantages of M-Commerce
Many eCommerce and retail firms have actively adopted higher mobile-centric strategies due to the enormous development of mobile devices and the widespread adoption of Internet services. It serves as a vital conduit for firms to interact with clients as well as a means of communication with relatives and close companions. People are more inclined to […]
Trackier Makes an Event to Remember at AdTech 2023
It’s been a busy year already with Trackier being part of more than five events in different parts of the world. Marking the end of the Q1 of 2023, we made our presence felt at ad:tech Delhi 2023. Not only did we exhibit at the biggest marketing event of the year, we were also the […]
Complete Introduction to iOS App Attribution
Are you prepared to explore the intriguing world of iOS app attribution? As we plunge into this thorough manual, which will demystify the complexities of tracking and attributing app installs, engagements, and conversions on the iOS platform, fasten your seatbelts. Whether you’re an experienced app marketer or are just getting started, this blog article will […]
The Close-Knit Social Network: Attribution Models for Social Media Marketing
In a world of eight billion people, having direct interaction with your target audience is quite a tedious task. And truth be told, it takes more than a single impression to register your brand in the minds of all these spread-out consumers. That’s where social media marketing comes to your rescue. Digital networking platforms like […]
Trackier Joins ad:tech 2023 as Silver & Registration Sponsor
Completing its 6 successful runs at ad:tech Delhi, Trackier is all set to return this year as the Silver Sponsor and Registration Sponsor. As a leading performance marketing software provider, Trackier is committed to supporting events that bring together the best and brightest minds in the industry. Speaker Session, After-Party & More! Trackier’s Co-founder & […]
Every Piece of the Puzzle Combined: Your Handbook for Cohort Analysis
Cohort analysis is a one-of-a-kind reporting format that allows you to analyze the behavior of a particular group of customers over a period of time. The group, or cohort, is usually defined by a common characteristic or event. It provides insights into customer retention, engagement, and revenue growth. Cohort analysis is a valuable tool for […]
It’s Always Better When We’re Together! | Office Party 2023
At Trackier, we never miss the chance to come together under one roof and share fun, joy, and laughter – like friends who reunited after years. These moments together remind us of that very thing we got right at Trackier – the culture of collaboration, celebration, and innovation. Here’s a sneak peek of one of […]
Get The Most Out Of Your Business Through AI Driven ChatGPT
Today, organizations need new tools for enhancing the customer experience and service, optimizing internal operations, and generating efficiencies for growth. One of the most exciting innovations available today is ChatGPT; an AI-based algorithmic model that is transforming the way organizations communicate with users, build applications, and grow their businesses. ChatGPT provides operational efficiencies with AI-based […]
Trackier at iGB Affiliate London 2023
Trackier visited London “The city of dreams” to be a part of iGB Affiliate 2023. iGaming industry is certainly booming and Trackier was there to provide the bulls-eye solutions in the iGaming space. The event had a focussed approach which defined its success. DO YOU KNOW? Europe’s iGaming market is expected to generate revenue of […]