April 2025 product updates are here. This release focuses on boosting conversion accuracy, simplifying partner-side actions, and expanding control across attribution and reporting.
These improvements reinforce how you measure real-world results; orders, sign-ups, referrals, and affiliate-driven growth, while cutting down operational effort.
Let’s break down what’s new and how it helps your performance marketing workflows.
1. Shiprocket Integration for Real-Time Order Lifecycle Tracking
Trackier now supports a native Shiprocket webhook integration, allowing real-time syncing of order lifecycle events directly into your Trackier panel.
This integration allows conversion status to be more aligned with actual fulfillment events like shipping, completion, or refunds.
What is new?
- Native integration – Trackier webhook endpoint under Integrations → Third-Party
- Support for key events across the order lifecycle.
- Each event can be mapped to a Trackier conversion status.
- Optional payout adjustment based on order status changes.
- End-to-end delivery logs for monitoring webhook events.
How does it work?
- Webhook-based event ingestion – Shiprocket sends order updates to the Trackier webhook endpoint.
- Status mapping inside Trackier – Each Shiprocket event is mapped to a corresponding conversion status in Trackier to maintain accurate attribution and payouts.
- Automated retries and logging – Failed webhook deliveries are retried automatically (up to 5 attempts in 24 hours), with detailed logs available for troubleshooting.
2. Lost / Missing Orders: Bulk CSV Import with Full Audit Trail
To help advertisers and networks recover missed opportunities, Trackier now supports bulk import of lost or missing orders via CSV uploads.
What is new?
- New import lost orders page under Conversions → Lost/Missing
- CSV upload support with structured fields:
- Campaign Name/ID
- Order Date
- Order ID
- Order Value
- Click ID
- Comments
- Imported orders flow directly into conversion validation.
Conversion Workflow Integration
- Imported orders appear in the Conversion Validation Queue
- Clearly marked with “the Uploaded by Customer” badge
- Comments are visible in UI and API responses for transparency.
3. AFM Referral Signup Links for End-to-End Referral Attribution
Trackier now supports AFM referral signup links, allowing teams to track affiliate manager-driven referrals from signup to performance.
What is new?
- Unique referral link generation for AFMs.
- Automatic capture of AFM ID during publisher signup.
- Auto-tagging of publisher records with referral info.
- New “Referred By” column added to reports.
- Dedicated AFM performance reporting.
- API support for automation and external systems.
How does it work?
- AFM shares a referral signup link.
- Publisher signs up using the link
- AFM ID is read and stored automatically.
- The publisher is tagged under the referring AFM.
- Performance is tracked and attributed correctly.
4. CJ Affiliate Integration: Centralized Offer & Performance Management
Trackier’s CJ integration helps publishers to manage CJ affiliate campaigns while tracking performance in real-time.
What is new?
- Direct import of CJ offers into Trackier.
- Real-time tracking of clicks, conversions, and earnings.
- Centralized reporting across CJ and other networks.
- Automated syncing with configurable import frequency.
- Comprehensive control over offer visibility and payouts.
5. mVAS PIN: Secure Two-Click Subscription Tracking
Trackier now supports PIN API for mVAS Campaigns, allowing secure and reliable tracking for mobile subscription flows.
Supported Flow: Two-Click PIN Model
- Send PIN (Click Logged) – User enters mobile number → OTP is sent → click is recorded.
- Verify PIN (Conversion Recorded) – User enters OTP → verification succeeds → conversion is logged.
What is new?
- Separate send PIN and verify PIN API configuration.
- Advertiser-level PIN API setup.
- Campaign-specific PIN mapping.
- Built-in fraud checks and response validation.
Impact and Benefits
| Update | Value / Problem Solved |
| Shiprocket integration | Aligns conversion tracking with real order fulfillment events. |
| Lost orders import | Recovers missed revenue while maintaining audit transparency. |
| AFM referral links | Tracks referral-driven growth with clear accountability. |
| CJ integration | Centralizes offer management and performance reporting. |
| MVAS PIN API | Enables secure and accurate subscription tracking. |
