The festive season creates a major opportunity for e-commerce brands to reach shoppers, increase sales, and grow revenue. However, success depends on more than generating clicks and website visits. Businesses need to understand which marketing partners drive genuine sales, how campaigns contribute to revenue, and whether growth remains profitable as they scale.
To explore these challenges, Trackier and vCommission hosted a Webinar on October 22, 2026, titled “Festive Growth Driven by Performance: Building Scalable Affiliate Campaigns.” The session featured Parul Mehta Bhargava, Co-founder and CEO of vCommission, alongside Udit Verma, Co-founder and CMO of Trackier, and Mukul Kaushik, Chief Revenue Officer at Trackier.
The Trackier and vCommission Webinar focused on preparing for the festive shopping period, building effective affiliate partnerships, improving campaign tracking, and scaling performance without compromising profitability.
Turning Festive Shopping Intent into Measurable Growth
The period from Diwali to Black Friday and Cyber Monday offers brands an important opportunity to connect with shoppers who are actively exploring products and offers. However, reaching these customers requires an affiliate strategy that supports different stages of the buying journey.
During the Trackier and vCommission Webinar, the presentation highlighted how different partner types contribute at different stages. Creators and content publishers can introduce products to new audiences, while review and comparison platforms help shoppers evaluate their options. Coupon and cashback partners can help convert purchase intent, while loyalty platforms can encourage repeat sales.
For brands, the objective is to build a partner mix that reflects how customers discover, compare, and purchase products. Measuring partner contributions through approved sales, incremental revenue, and other business outcomes provides a more useful picture of performance than traffic figures alone.
Building Affiliate Campaigns Without Sacrificing Profitability
Generating more sales is important, but those sales must also make business sense. One of the key themes of the Trackier and vCommission Webinar was Cost Per Sale (CPS), a performance model that connects affiliate commissions to completed sales.
A profitable CPS campaign requires careful planning. Commission rates need to account for product margins, average order value, category economics, and customer acquisition goals. Brands can also consider different commission structures for strategic categories, new customers, and high-performing partners.
Conversion validation is equally important. Cancellations, returns, duplicate transactions, and invalid activity can affect the actual value of a campaign. Brands need to validate transactions and reconcile payouts against approved sales before paying commissions.
The key takeaway from the Trackier and vCommission Webinar was clear: affiliate growth should be measured by the quality of sales and their contribution to profitability, not simply by the number of orders generated.
Planning Campaigns Before the Festive Rush
The strongest festive campaigns begin before shopping activity reaches its peak. The Trackier and vCommission Webinar outlined four important steps for campaign planning.
First, brands should define their objectives. These may include increasing revenue, acquiring new customers, improving average order value, or growing sales within specific product categories.
Second, they should align with affiliate partners early. Publishers, promotional placements, commission structures, and campaign timelines need to be confirmed before demand increases.
Third, campaign readiness must be checked. Offers, product feeds, tracking links, landing pages, and conversion approval processes should be tested to reduce avoidable issues during the campaign.
Finally, teams should establish performance benchmarks, including conversion rate, customer acquisition cost (CAC), return on ad spend (ROAS), and cancellation rates. These benchmarks help marketers evaluate results and identify when adjustments are needed.
Why Tracking and Attribution Matter
Affiliate campaigns often involve multiple partners working together to influence a purchase. A shopper might discover a product through a creator, compare options on a deals website, and complete the purchase through a cashback platform.
The Trackier and vCommission Webinar emphasised the need for consistent tracking and attribution to understand how each partner contributes to the final sale. Important metrics include partner-level attribution, conversion rates, average order value, approved sales, cancellations, traffic quality, and partner ROI.
The presentation also shared results from a D2C beauty and wellness campaign, including approximately 20% lower cost per acquisition quarter over quarter, 7.74% year-over-year revenue growth, and 11.79% year-over-year profit growth. These figures relate to the specific campaign presented and should not be treated as guaranteed outcomes for every business.
Trackier supports performance marketing teams with campaign tracking, attribution, and analytics, helping businesses monitor conversions and understand the contribution of their marketing partners.
Real Campaign Insights from Myntra and MX Player
The Trackier and vCommission Webinar included two vCommission case studies demonstrating different aspects of performance marketing.
The Myntra e-commerce case study focused on CPS and affiliate activity at scale. According to the presentation, the campaign reported monthly gross merchandise value (GMV) of ₹14 crore, more than 75,000 monthly conversions, 80.73% click growth between October 2024 and March 2025, and 473.15% order growth from Q1 to Q4, as reported in the case study.
The campaign combined cashback and coupon partners with influencer content, media buying, and channels such as SMS, email, and push notifications. Audience segmentation, performance tracking, testing, and traffic-quality controls also supported campaign optimisation. The presentation reported a monthly conversion approval rate above 70%, ROAS of 16–17%, and an average order value of approximately ₹1,300.
The second case study covered MX Player and its cross-platform streaming campaign. The presentation reported a 432% increase in streamer interaction, with the audience growing from 540,000 in December 2023 to 2.88 million in October 2024. The campaign used multiple demand-side platforms, real-time optimisation, and platform-specific creative to reach entertainment audiences.
Together, these examples reinforced an important message from the Trackier and vCommission Webinar: growth needs to be supported by reliable measurement, ongoing optimisation, and attention to traffic quality.
Scaling What Works
As campaigns gain traction, increasing investment too quickly can create problems. A partner that performs well at a smaller scale may not maintain the same conversion quality or acquisition economics as volume increases.
The Trackier and vCommission Webinar recommended scaling progressively, prioritising partners with consistent approved sales, healthy conversion rates, and acceptable acquisition costs. It also highlighted the importance of diversifying publisher categories, monitoring suspicious traffic and duplicate transactions, and keeping commission payouts aligned with eligible sales.
The presentation also shared reported results from an e-commerce brand following Trackier implementation: affiliate revenue increased by 25%, conversion rate by 40%, and profit by 32%. These figures relate to the specific case study presented rather than representing typical or guaranteed results.
Building Sustainable Festive Growth
The Trackier and vCommission Webinar brought together practical considerations for brands preparing for the festive shopping season. From selecting the right affiliate partners to validating conversions and understanding campaign economics, the discussion highlighted the importance of connecting marketing activity with genuine business outcomes.
As competition increases during festive sales, brands need more than additional traffic. They need reliable tracking, clear attribution, careful campaign planning, and the ability to scale proven partnerships while protecting profitability.
Ultimately, sustainable affiliate growth comes from understanding what drives results, validating the quality of those results, and using that information to make better marketing decisions.
