About Optimidea
Founded in 2016, Optimidea is a fast-growing digital marketing agency known for leveraging all digital channels to help brands grow, such as social media, search, email, and mobile.
Known for building long-term client relationships and using data-driven strategies, Optimidea has gained the trust of businesses worldwide. As the agency grew, it needed strong, scalable technology to support its expanding client base and deliver clear, measurable results.
Key Challenges Faced by Optimidea
As Optimidea expanded globally, they faced several operational challenges that impacted their campaign efficiency:
Fragmented Data
Disconnected tools made it hard to see the unified view of campaign performance.
Ad Fraud Exposure
A lack of advanced fraud detection led to wasted ad spending and unreliable campaign metrics.
Slow Decision-Making
Delayed insights made it tough to quickly optimize or adjust strategies.
Weak Attribution Tools
Older platforms couldn’t track performance in detail or in real time.
Key Results with Trackier
Trackier helped Optimidea tackle its operational challenges and drive clear, measurable improvements in performance.
- 156.31% increase in gross clicks from May to June 2024.
- 98.87% increase in gross conversions during the same period.
- Significant reduction in ad fraud with Trackier’s Fraud Protection.
- Real-time optimization and reporting.
Get the Full Case Study
Want to discover how Optimidea scaled globally while protecting performance and ROI? Download the full case study now!
