Drive more travel bookings with Trackier’s advanced attribution. Understand every touchpoint in the traveler journey, from initial search to final booking, and optimize your marketing ROI.
Travelers rarely book in an instant. From top of the funnel awareness generated by influencer marketing to bottom of the funnel conversions from targeted search ads, understand how different channels contribute to achieving your goals, with attribution modeling.
Multi-currency tracking automatically converts all transactions into your reporting currency, providing clear, consolidated reports. Compare campaign performance across markets, optimize pricing strategies, and make informed spending decisions.
Travelers often book packages that combine flights, hotels, and activities. Go beyond basic conversion tracking for individual products. Analyze the performance of different components within a travel package, allowing you to optimize and maximize traveler satisfaction.
Travel affiliate networks need to be agile to capitalize on these fluctuations. Real-time tracking provides immediate insights into campaign performance, allowing you to quickly adjust bids, modify targeting, and offer timely promotions to maximize revenue.
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Trackier offers integrations with various platforms and tools, including, Segment, Intercom, Mixpanel, HubSpot, Watcho, mparticle, Salesforce, Google Ads, AWS, AppsFlyer, Adjust, AppMetrica, Branch, and more, allowing you to connect your existing marketing stack and streamline your workflows. Contact Trackier if you require any specific integrations, we take custom requests too.
Travel affiliate programs connect you with websites and influencers who promote your travel offerings in exchange for a commission on bookings generated through their channels. Trackier can help you manage these partnerships effectively.
By integrating with popular travel affiliate networks, Trackier allows you to:
Track affiliate marketing performance: See which affiliates are driving the most traffic and bookings, allowing you to optimize your partnerships with high-performing channels.
Measure campaign effectiveness: Track user journeys initiated through affiliate links and understand their impact on conversions. This data helps you refine your affiliate marketing strategy for maximum ROI.
Generate customized affiliate links: Create unique links for each affiliate partner, enabling you to accurately attribute bookings and ensure proper commission payouts.
Personalization is key to capturing traveler attention in today’s competitive market. Trackier empowers you to personalize your travel affiliate program by providing in-depth customer insights. By analyzing website behavior and past booking data, Trackier helps you understand traveler preferences and tailor your marketing messages accordingly. You can leverage Trackier’s functionalities to:
Segment your audience: Create targeted audience segments based on demographics, interests, and past travel behavior.
Deliver personalized recommendations: Recommend relevant travel packages, destinations, and activities based on individual preferences.
Optimize ad targeting: Target your marketing campaigns on various platforms (search engines, social media) to reach the right travelers with the right message at the right time.
Travel marketers often face challenges like:
Attributing revenue across multiple touchpoints: Trackier’s dynamic attribution modeling helps you understand the full customer journey, giving you a clear picture of how different channels (social media, email marketing, influencer partnerships) contribute to bookings.
Optimizing marketing spend: Trackier provides detailed campaign performance insights, allowing you to identify high-performing channels and allocate budget effectively for maximum ROI.
Measuring the success of bundled travel packages: Trackier’s package tracking and bundled booking insights allow you to analyze the performance of individual components within a package (flights, hotels, activities). This data helps you create more attractive packages and optimize pricing strategies.
By providing real-time data and actionable insights, Trackier empowers travel marketers to overcome these challenges and achieve their marketing goals.
While Trackier primarily focuses on online marketing channels, it can also indirectly help you assess the effectiveness of offline campaigns. Here’s how:
Utilize UTM parameters: If you include unique UTM parameters in your offline marketing materials (e.g., a specific landing page URL with a UTM code), Trackier can associate online conversions with those campaigns.
Track offline conversions manually: You can manually import data on offline conversions (e.g., phone bookings mentioning a specific campaign code) into Trackier. This allows you to analyze the overall impact of these campaigns alongside your online marketing efforts.
Yes! Trackier is the best travel affiliate programs management tool for global expansion.
It allows you to:
Yes! Trackier’s international travel affiliate programs management tool allows businesses to:
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