Track and Analyze Your Campaigns in Real Time
Looking for instant insights to maximize your ROI? Track, manage and optimize your strategies with Trackier. Our Real Time Analytics help you monitor every click, conversion, and dollar spent, as it happens.
Trouble in Overcoming Marketing Obstacles? Here’s How Trackier’s Marketing Analytics Help
First-Party Tracking
By collecting and analyzing user data directly, businesses can gauge user behavior and preferences accurately. Improve targeting and user experience altogether.
Improved privacy and better accuracy with Server-Side Tracking
Measure user behavior accurately with Cookie-Less Tracking
Capture specific actions and interactions with Event-Based Tracking
QR Codes
QR codes bridge the gap between physical and digital marketing, allowing users to customize codes, implement capping, target specific geo-locations and more.
Track the impact of video campaigns with CTV and Video Ads
Drive engagement within digital ads with In-Banner QR Codes
Measure foot traffic and offline conversions with Brick-and-Mortar Promotions
Coupon Codes
Measure the effectiveness of your campaigns and optimize marketing strategies with Trackier’s customizable coupons. Precise targeting with bespoke coupon codes.
Monitor the performance of social media campaigns with Social Media Tracking
Track User Engagement with audio and video content by analyzing key metrics
Protect your campaigns from fraudulent coupon usage with Trackier’s Anti Fraud Tools
Live Data Reporting
Monitoring key metrics in real-time allows you to analyze partners’ performances. Users can understand which partnerships are working out best for them.
Tailor reports to your specific needs with Customizable Dashboards
Explore data at a granular level with Drill-Down Analytics
Receive notifications for important events and trends with Real-Time Alerts
Dynamic Attribution
By measuring the impact of multiple touchpoints and prioritizing recent interactions, understand customer journeys and direct marketing efforts accordingly.
Credit conversions to ads seen, even without clicks, with View Through Attribution (VTA)
Categorize touchpoints based on the customer journey with Position-Based Attribution
Accurately measure the impact of multiple touchpoints with Multi-Touch Attribution
Budget Capping & Pacing:
With real time reports improve partner choices, attribution models, and payout models. Set multiple payout options, allow for real-time adjustments, and prevent overspending.
Make quick changes to pacing and capping as needed with Real-Time Adjustments
Prevent Overspending and avoid exceeding your budget limits
Optimize Spending and ensure your budget is allocated efficiently
Accolades & Appreciations
4.7/5
G2
4.3/5
Capterra
8/10
Trustradius
Solving Marketing Challenges Across Industries
Ecommerce
Banking
Fintech
Travel
Media & Networks
Having trouble figuring out what’s going on with your campaigns? First-party tracking ties up online and physical customer interactions for a fully aligned marketing strategy.
Discount fatigue setting in? Coupon code tracking can reveal a range of consumer insights so you can create promotional messages that will turn customers into loyal patrons.
Not sure where your ad spend keeps on disappearing? Dynamic attribution helps identify marketing channels that contribute to the biggest sales figures so that you can allocate your budgets effectively.
Credit card applications slowed down? With first-party tracking, Trackier highlights the most effective partner websites to increase conversion and simplify your referral list.
Are mobile banking apps a secret weapon? Live data reporting offers various updates on the app download rates and user engagement, helping you with the right campaigns for your banking apps.
Worried about uncontrolled spending on marketing campaigns? Budget capping & pacing helps in setting the spending limits for new loan acquisition campaigns, so as to optimize your advertising cost.
Having trouble with referral programs? Coupon code tracking helps pinpoint efficiency of referral bonuses in new account openings for you to attract more clients.
Confused about which marketing channel influences maximum investments? Use dynamic attribution to understand which marketing sources bring in more investment activity and allocate your budgets accordingly.
Want to evaluate the effectiveness of QR codes? QR code activity tracking measures the level of effectiveness for in-person or digital promotional items that include QR codes to help in future campaigns.
Travel deals falling flat? Coupon code tracking from Trackier tells you which of the travel package promotions are most appealing to customers, so that you can deliver the right incentives to appeal to them.
Stuck on which booking channel to dedicate your efforts on? Dynamic attribution helps find out the channels through which your clients are booking most flights, to adjust your marketing efforts accordingly.
Travel deals falling flat? Coupon code tracking tells you which of the travel package promotions are most appealing to customers, so that you can deliver the right incentives to appeal to them.
Content consumed in silos? First-party tracking from Trackier offers you extensive details on how the user interacts with the content in the website, mobile app, and social media to better deliver the content.
Looking to identify which campaign most subscribers clicked on? Use coupon code tracking or unique tracking links to determine which of the promoting efforts yield the most viewership to subscription.
And spend a black box? With dynamic attribution, determine the effectiveness of various ad platforms (display ads, social media ads, SEM) and effectively make the right investment decision for your ads.
Track Your Way to Success,
With Trackier.
Transform your marketing efforts with Trackier’s real-time tracking.
Optimize your campaigns, increase conversions, and boost your ROI.
- Dedicated, Round-The-Clock Support
- User-Friendly Platform
- Customizable Solutions
Frequently Asked, Clearly Answered
Is it possible to accurately measure the performance of various marketing channels?
Yes. Accurately attributing conversions to the correct marketing channel is crucial. Marketing analytics platforms, like Trackier, offer features like Dynamic Attribution which helps in understanding the impact of multiple touchpoints in the customer journey.
By using different attribution models (like time decay, position-based, or multi-touch), you can gain a clearer picture of which channels are most effective and optimize your spending accordingly.
How to track and manage campaigns that span both online and offline activities?
Bridging the gap between online and offline marketing is essential for a holistic view.
Features like QR Code Tracking, within marketing analytics platforms, allow you to connect physical marketing materials (like print ads or in-store displays) with digital experiences.
This provides valuable data on how offline initiatives contribute to online conversions.
How can it be ensured that the marketing budget is being used efficiently?
Effective budget management is key to maximizing ROI.
Marketing analytics platforms offer tools like Budget Capping & Pacing that allow you to set spending limits for campaigns and partners.
Real-time adjustments ensure you can quickly adapt to changing conditions and optimize your budget allocation.
How to gain a deeper understanding of a customer journey and personalize offers and promotions?
Understanding the customer journey is crucial for effective marketing.
Dynamic Attribution within marketing analytics platforms provides insights into how different touchpoints contribute to conversions.
This allows you to optimize the customer experience and improve overall campaign performance. Personalized offers resonate better with customers.
Features like Coupon Code Tracking and the ability to create customizable coupons allow you to tailor promotions based on customer segments, behaviors, or preferences.
This increases the relevance of your offers and drives higher conversion rates.
How can the campaign performance of affiliate partners be monitored in real-time?
Features like Live Data Reporting and customizable dashboards within marketing analytics platforms provide instant access to key metrics and insights.
This allows you to monitor campaign performance as it happens and make timely adjustments to optimize results. Tracking affiliate performance is crucial for maximizing ROI.
Marketing analytics platforms allow you to assign unique tracking links or coupon codes to each affiliate partner, enabling you to accurately measure their contributions and reward them accordingly.
