Despite the rapid advancement of technology and the entertainment industry, certain things haven’t altered all that much. The majority of TV advertising has remained static. By replacing outdated and ineffective advertising strategies with fresh, efficient, and interactive ones, CTV advertising (Connected […]

With the ocean of data available today to marketers, can they really depend on it? Every marketing decision must depend on data, but what if the parameters you are depending your entire marketing strategy on are fallacious? This is why […]

Influencer marketing is one of the best strategies for growing your company’s audience, establishing your authority in your domain, and becoming a thought leader in your area of specialization.  There is no denying the popularity of influencer marketing. Market size […]

Influencer marketing has made a name for itself as an alternative strategy for unofficial brand promotion.  However, it is not easy to find influencers. According to a recent study, 54% of social media users use the platform to research products, […]

What Is Affiliate Fraud? Affiliate fraud alludes to any misleading or deceitful action directed to create commissions from an associate promoting program. Partner extortion additionally envelops any exercises that are expressly illegal under the agreements of an affiliate marketing the […]

It is said that the first step in creating a successful affiliate relationship is affiliate onboarding.  An ideal onboarding procedure will greatly assist new affiliates in creating interest for brand advertising for your business. However, effective communication is necessary to establish […]

Responsible gambling is one of the most important aspects of playing online as it significantly affects the way players adventure. We’ll unfold further on this, but first things first, let’s go through what responsible gambling is. As the literal meaning […]

Over the recent years, the online gambling industry has grown in popularity as more players become interested in online casinos and sportsbooks. The deadly COVID-19 pandemic forced multiple temporary closures of offline casinos in 2020, which substantially increased people’s interest […]

According to Statista, revenue due to game monetization in the Mobile Games segment is projected to reach US$124.90bn in 2022. And the growth of this sector is not slowing down anytime soon. Revenue is expected to show an annual growth […]