Performance Marketing for eCommerce

Performance Marketing for eCommerce in 2025

If you’ve ever run an ad and thought, “I really hope this works,” you’re not alone.  But in the eCommerce sector, hope isn’t a strategy. Performance marketing, thankfully, is.  Performance marketing for eCommerce is the model where every cent you invest can be attributed to a tracked result, something eCommerce brands are pivoting towards heavily in 2025, as seen in this breakdown by Admetrics. Gaining attention for your product isn’t just the issue. The real issue is making certain that

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Blogs

Guide to Making Promo Codes Work

Guide to Making Promo Codes Work

Setting up promo codes on your website and waiting for customers to use them isn’t enough to run a successful promo code campaign. Is it enough to only generate a promo code and broadcast it on social media once in 2022? A lot goes into designing a good launch and

What is Google Advertising ID

What is Google Advertising ID?

The Google advertising ID is a device identifier which marketers can use to track the ad behavior of users anonymously on Android devices. Sometimes, this is referred to as the Android advertising ID, although the more frequently used term is Google advertising ID, short for GAID. Think of the GAID

Affiliate Program

5 Steps to Start a Successful Affiliate Program in 2024

This beginner’s guide to creating an affiliate program contains everything you need to get started. You will put your affiliate program up for success if you follow the steps below by using the performance marketing software by Trackier. Steps to Start a Successful Affiliate Program 1. Analyze Your Market by

Partner Marketing_ Importance of Goal

Partner Marketing: Importance of Goal Setting

According to Hinge’s 2021 High Growth Study, partner marketing is the 7th most impactful marketing tactic for professional services companies, surpassing other frequently leveraged marketing techniques such as event sponsorships, blogging, and email marketing campaigns. More importantly, within the sector of high-growth companies, we found they were three times more

Affiliate Marketing_ How To Find B2B Affiliates

Affiliate Marketing: How To Find B2B Affiliates?

To find affiliates, one needs to ask a mix of basic questions and inform interested persons about your service. You may also convince others to become an affiliate by providing high-quality products, good customer service, and generous commission. You will have to make efforts to find the best affiliates to

Mobile Attribution: Its Crucial Role in Mobile Marketing

What is Mobile App Attribution? An app install is linked to a marketing activity such as an ad or a marketing campaign using mobile attribution. Marketers want to identify when their ad campaigns are successful, so they employ mobile attribution platforms to link impacts (app installations, events, and revenue) to

The 3 Major Analytics of Mobile Marketing in 2021

Before we dive into the major analytics in mobile marketing, let us first ask, what mobile marketing really is? In simple words, it is an online marketing strategy targeting a specific audience on smartphones, tablets and related devices. Here, digital marketing takes place through websites, e-mails, social media, mobile apps,

Customise the Tracking Domain on Trackier

How to Whitelabel/ Customise the Tracking Domain on Trackier?

What is the purpose of the Whitelabel? Using Whitelabel, you can- Why and When to Use a Custom Domain? You can use the Default Domain gotrackier.com links provided by Trackier or you can Whitelabel the Default Domain to create your personalised, Custom Domain. Customized Tracking Domains are used in the