CPA vs CAC

CPA vs CAC: Key Differences for Better Advertising ROI

In performance marketing, every click, conversion, and customer interaction contributes to your overall return on investment. Advertisers don’t just want visibility, they want measurable growth. To achieve this, it’s crucial to understand how every dollar spent contributes to real business outcomes. But not all metrics show the full picture. Two of the most critical and often misunderstood metrics in growth marketing are CPA vs CAC, each offering a different perspective on how efficiently your marketing efforts turn prospects into paying

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Blogs

Game Monetization: Best App Monetization Strategies You Can Consider

According to Statista, revenue due to game monetization in the Mobile Games segment is projected to reach US$124.90bn in 2022. And the growth of this sector is not slowing down anytime soon. Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 8.74%, resulting in a projected market

Everything You Need To Know About In-Game Mobile Advertising

What Is In-Game Mobile Advertising?  In-game mobile advertising is a monetization strategy that game inventors use to boost their game’s profit. Game developers earn money and get paid by showing mobile game advertisements to their users. A maturity of gamers is happy with the ad-based model of games today.  There

Affiliate Software Features

4 Features To Look Out For In Your Affiliate Software

Affiliate marketing is a great way to make connections with assiduity influencers, engage guests, and increase deals. It’s salutary for both businesses and cells, offering the opportunity to make more profit from lower effort­ — and without blowing the advertising budget. To make the utmost of an affiliate program, you need

Partnership Programs

Essential Components Of Successful Partnership Program

Making the choice to concentrate on beginning a partnership program can be overwhelming, sending even the most gamble unwilling business people into nervous perspiration. Organizations across all ventures, however, are tracking down the advantages of vital associations far offset the expense. Joining forces with an enormous association can loan your

Partnership Program

How To Make A Good Partnership Program The Best?

A decent partnership program is a mutual benefit for the two parties involved. While one party acquires prominence, client base, and approval, the other receives the rewards for their efforts in the form of profits for their business.  Before getting into such an alliance with another entity, the partnership should

BRAND GUIDELINES

Brand Guidelines For Successful Affiliate Marketing Model

A Strong Brand Can Be A Powerful Asset !! But, it’s not generally that simple to expand and safeguard brand value. Particularly in the frequently mind-boggling, profoundly reliant environment of member marketing that incorporates sponsors, organizations, associates, and sub-Affiliates. This is where experience counts. To date, Trackier has boarded many

B2B PARTNER PROGRAM

Creating A Modern Partnership Program That Works

Affiliate marketing is frequently pertained to as Partnership marketing because you’re partnering with others to help retail your products and/ or services. There are numerous affiliate or partnership programs available on the Internet today, so it’s important to make yours stand out and catch the attention of professional affiliate marketers. Once

A Guide on In-App Advertising for Publishers

In-App Advertising has become an impactful tool for user acquisition and a great way of monetization from apps for any publisher. With over 7 billion mobile users today, a mobile marketing strategy has become the need of the hour.  As of 2021, global spending on mobile advertising has crossed over