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India recorded over two billion U.S. dollars revenue from (over-the-top) OTT , CTV and video services in 2020. This figure is estimated to be triple by 2026 reaching nearly seven billion. Disney+ Hotstar, Netflix and Amazon Prime Video were some of the key players of the video subscription market, while

Is business expansion always on your mind? Do you wish to take your business global? If you are already investing time and budget into affiliate advertising, adding an international perspective can bring in new growth opportunities. Expanding across borders helps brands tap into new audiences, diversify revenue streams, and gain

According to marketers, the application OR app name is intended to trigger a brand emotion in the customer’s heart and leave it in their memory by a specific label, making application naming a crucial component of its branding. The app name will follow the product everywhere it appears, so it

As business owners, agencies, or individuals, we strive to be successful in our work. A successful affiliate marketing strategy sounds tempting as it grows the business rapidly. And who doesn’t want to grow their business while using techniques that bring them ease and growth? One of the features that can

One of the many things that make Apple different from its competitors is Change. Apple is evolving continuously, and the last few years proved to be a true game changer for this brand. It was in the year 2020 when they first introduced Apple’s iOS 14, and in a span

With increasing competition and shrinking attention spans, automation tools help businesses reduce manual effort, improve accuracy, and focus on what matters most: growth and innovation. It’s a universal desire of every businessman to scale their business rapidly and cost-effectively. All it takes is awareness and adaptability. What Are Automation Tools?

E-commerce will soon entirely depend on the metaverse. The metaverse can enable companies to offer their customers an experience that is unrivalled for online purchases by many technological developments working in seamless harmony. NFTs, augmented and virtual reality, online gaming, and many more are providing unique opportunities for your business

Influencer Marketing is the most trending marketing technique preferred by brands to market their products and services these days. This type of social media marketing that involves endorsements, and product placements from influencers, people, and organisations who imbibe expert level of knowledge and influence in their field is opted due