
User Journey Mapping in Performance Marketing: How Clicks Turn Into Conversions
A user journey map is a visual representation of every interaction a prospect has with your brand, starting with the tracking macros that capture the first click on an ad or affiliate link, through to the moment they convert and beyond, mapped against their goals, emotions, and the channels that carried them there. For performance marketers, it is the single artifact that turns a scattering of clicks, impressions, and postbacks into a coherent story of why someone converted, not just







