what is B2B marketing

What is B2B Marketing? Types, Strategies, and 2025 Trends

B2B (business-to-business) marketing is about promoting products or services from one business to another and is more focused on value, trust, and building long-term relationships. Buying decisions in B2B are more complex and time-consuming. In fact, 77% of B2B marketers are using content marketing to nurture leads, and it is now clear that the best marketing strategy is essential to achieve success. To track your marketing efforts, you can use Trackier, which provides comprehensive tracking, detailed analytics, and fraud prevention.

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Affiliate Network Software

Are You Using The Perfect Affiliate Marketing Software?

Most marketing leaders are aware that one of their most crucial duties is choosing, acquiring, and implementing the best marketing technologies before developing strategies around them. This is especially true in an era where technology is driving marketing more and more. And when it comes to scaling with affiliate marketing

Influencer Marketing

Influencer Marketing: How to Grow Your Brand with Influencers

Influencer marketing has rapidly become one of the most effective means to broaden a business’s audience, establish credibility, and get brands on the map as leaders in their industry. By working with trusted voices who have already established highly engaged, targeted crowds, companies can tap into established crowds and form

Influencer Marketing

Smart Ways To Find Influencers In Your Niche

One of the known alternative strategies of unofficial brand promotion is influencer marketing.  However, finding influencers is a difficult task.  According to a recent survey, 54% of users use social media to research products, while 71% of users are more likely to purchase goods and services based on the recommendation

Affiliate Fraud

Block Affiliate Fraud Using Trackier’s Anti-Fraud Tool

What Is Affiliate Fraud? Affiliate fraud alludes to any misleading or deceitful action directed to create commissions from an associate promoting program. Partner extortion additionally envelops any exercises that are expressly illegal under the agreements of an affiliate marketing the program.  In Affiliate marketing, distributors and site proprietors can embed

Affiliate Onboarding

Affiliate Onboarding: 5 Features To Streamline Affiliate Onboarding

It is said that the first step in creating a successful affiliate relationship is affiliate onboarding.  An ideal onboarding procedure will greatly assist new affiliates in creating interest for brand advertising for your business. However, effective communication is necessary to establish a positive relationship with new affiliate program participants. This is important

Game Monetization: Best App Monetization Strategies You Can Consider

According to Statista, revenue due to game monetization in the Mobile Games segment is projected to reach US$124.90bn in 2022. And the growth of this sector is not slowing down anytime soon. Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 8.74%, resulting in a projected market

Everything You Need To Know About In-Game Mobile Advertising

What Is In-Game Mobile Advertising?  In-game mobile advertising is a monetization strategy that game inventors use to boost their game’s profit. Game developers earn money and get paid by showing mobile game advertisements to their users. A maturity of gamers is happy with the ad-based model of games today.  There

Affiliate Software Features

4 Features To Look Out For In Your Affiliate Software

Affiliate marketing is a great way to make connections with assiduity influencers, engage guests, and increase deals. It’s salutary for both businesses and cells, offering the opportunity to make more profit from lower effort­ — and without blowing the advertising budget. To make the utmost of an affiliate program, you need