Postback Tracking Explained: 5 Things Every Performance Marketer Should Know
Every performance marketer running performance campaigns already knows how important accurate attribution is. Every click, every conversion counts. The problem is, a large number of conversions never get recorded. This is where postback tracking comes into the picture. Postback tracking allows marketers to record conversions using server-to-server communication instead of relying on browser pixels or cookies. The result is cleaner data and far fewer missed conversions. In fact, server-side systems can deliver near 100% conversion accuracy, while pixel-based methods can






