Pixel vs. Postback_ Which Affiliate Tracking Method is Better

Postback Tracking Explained: 5 Things Every Performance Marketer Should Know

Every performance marketer running performance campaigns already knows how important accurate attribution is. Every click, every conversion counts. The problem is, a large number of conversions never get recorded. This is where postback tracking comes into the picture. Postback tracking allows marketers to record conversions using server-to-server communication instead of relying on browser pixels or cookies. The result is cleaner data and far fewer missed conversions. In fact, server-side systems can deliver near 100% conversion accuracy, while pixel-based methods can

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Blogs

Co-Marketing

Growth Through Co-Marketing: A Comprehensive Guide

As a marketer or a salesperson, you would always look to improve the presence of your brand or try to increase your sales. Some of you might start with the idea of a referral program while the rest may seek paid promotion ideas. However, due to this rapid shift in

partnership marketing

Partnership Marketing Trends You Can’t Miss Out In 2024

Twitter has officially rebranded as X, AI has become more powerful than ever, no of influencers hired to make sales has increased than ever and with more things that happened, the year 2023 was filled with many surprises, and the change in it’s partnership marketing techniques wasn’t something that was

Mastering Partnership

Mastering Partnership Outreach : Top 5 Practices for Success

The year 2024 has dawned. Businesses have returned with a renewed energy to the hustle and bustle after a long season of festive celebrations. A strong determination to achieve significant milestones can be seen everywhere. Some are opting for the conventional marketing approaches, whereas others are embarking on the opportunities

Great Place to Work Certified

Guess Who’s the Great Place to Work®? It’s Trackier!

2023 has been treating us right. From meaningful partnerships to groundbreaking achievements, we’ve experienced incredible growth and success. As the year sets its foot in the last leg, surprises get even better. Adding probably not the last feather to this year’s hat, Trackier ticked off another milestone this week –

Performance Marketing Campaigns

Cricket World Cup 2023: Using Heatmaps for Performance Marketing Campaigns

World Cup 2023, it’s time to glue your eyes to the screen- be it on the television or your performance marketing dashboard. While scoring bigs on the pitch is thrilling for players, scoring big in performance campaigns is no less than a dose of adrenaline rush for marketers. To accelerate