ROAS vs ROI

ROAS vs ROI: What You Really Should Track (and Why It Matters)

If you’re running marketing campaigns, on ads, email or even SEO, you have surely heard the debate: What should you care more about, ROAS vs ROI?  This blog answers that question for you.  We’ll walk through both metrics, show how they differ and where they matter most. Along the way, you’ll get hands-on formulas, real campaign examples and a simple way to decide which metric to watch depending on your goal.  Check out our affiliate marketing ROI guide that many

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Blogs

Complete Introduction to iOS App Attribution

Are you prepared to explore the intriguing world of iOS app attribution? As we plunge into this thorough manual, which will demystify the complexities of tracking and attributing app installs, engagements, and conversions on the iOS platform, fasten your seatbelts. Whether you’re an experienced app marketer or are just getting

7 Tips to build strategy for Affiliate Marketing Industry

The affiliate marketing industry has been proliferating. This industry has not only benefited the brands to make profits but also given influencers ways to earn. The best part of this industry is that anyone can be a part of it and add up to their additional income. In recent years

PARTNER FOR YOUR BUSINESS

12 Questions To Ask While Choosing an Affiliate Management Software Solution

Choosing an Affiliate Management Software Solution can be a tedious task. But it doesn’t have to be. With the right kind of information in hand, you can find the right Affiliate Marketing Solution for your business that works for you, within your budget and expectations.  With thousands of options available

Affiliate Marketing Made Easy with ChatGPT

With the rapid pace of the performance marketing space, the intersection of AI solutions such as ChatGPT and affiliate marketing tactics has presented novel means of revenue creation. Be you are an experienced affiliate or an emerging affiliate, ChatGPT can be your productivity enforcer, streamlining content, generating offers, writing high-performing

8 Easy Ways To Increase Mobile App Downloads

You have created your own app, which is fully functional and simple to use. You think there is a market for it. Although your first significant obstacle has been overcome, success won’t arrive right away. The battle will be won by obtaining loyal clients through app downloads and app promotion

Mobile Marketing Trends

6 Mobile Marketing Trends You Can’t Miss On In 2023

In 2022, mobile-first marketing was considered as a major element of all campaign strategies. More customers than ever turned to mobile applications, interactive social media feeds, and immersive technologies to get their online satisfaction as the number of smartphone users globally continued to increase tremendously. All thanks to the studied

Influencer Marketing Trends

Top 5 Influencer Marketing Trends To Follow In 2023

Today, influencer marketing is a key focus for every marketer. When famous and credible influencers promote your brand or product, they immediately capture people’s attention. Influencers are known for engaging their audiences with honest and authentic marketing approaches. Brands tap into the popularity and trust of influencers to connect with