B2B Marketing Strategies

What Are the Most Powerful B2B Marketing Strategies for Growth?

The digital economy is growing, and that means that implementing effective B2B marketing strategies becomes critically important. Considering the distinct stages of the buyer journey, divided focus, and shifting innovation landscapes, marketers need to implement more personalized strategies if they want meaningful growth.  B2B marketing is based on logic, ROI, prolonged value assessment, a complex decision-making chain, and nurtured relationships. In comparison, B2C marketing tends to be emotionally charged and transactional. B2B as an industry is more holistic as it

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Blogs

CTV, OTT Advertising

CTV, OTT Advertising Scope In India

India recorded over two billion U.S. dollars revenue from (over-the-top) OTT , CTV and video services in 2020. This figure is estimated to be triple by 2026 reaching nearly seven billion. Disney+ Hotstar, Netflix and Amazon Prime Video were some of the key players of the video subscription market, while

Affiliate Advertising International

Taking Your Affiliate Advertising International

Is business expansion always on your mind? Do you wish to take your business global? Well while spending on strategising your affiliate advertising, why not give it a global perspective? This will give your business exposure to international markets, which can help you gain greater insights and increased ROI. But

5 Best Practices To Make Your App Name Work In 2023

According to marketers, the application OR app name is intended to trigger a brand emotion in the customer’s heart and leave it in their memory by a specific label, making application naming a crucial component of its branding. The app name will follow the product everywhere it appears, so it

Couponing In Your Affiliate Marketing

Benefits Of Couponing In Your Affiliate Marketing Strategy

As business owners, agencies, or an individual, we strive to be successful in our work. A successful affiliate marketing strategy sounds tempting as it grows the business rapidly. And who doesn’t want to grow their business while using techniques that bring them ease and growth? One of the features that

iOS A/B Testing : Best Practices For iOS 14.5

One of the many things that make Apple different from its competitors is Change. Apple is evolving continuously, and the last few years proved to be a true game changer for this brand. It was in the year 2020 when they first introduced Apple’s iOS 14, and in a span

Automation Tools

Automation Tools Help In Work Life Balance & Upscaling Business

Exhaustive Online Automation Tools for your business in the present world can be a good step towards your business growth. It’s a universal desire of every businessman to scale their business in a rapid and cost- effective way. All it takes is awareness and adaptibility. What Are Automation Tools And

Make Your Brand Shine In Metaverse

E-commerce will soon entirely depend on the metaverse. The metaverse can enable companies to offer their customers an experience that is unrivalled for online purchases by many technological developments working in seamless harmony. NFTs, augmented and virtual reality, online gaming, and many more are providing unique opportunities for your business

Influencer Marketing

Know Which Of your Influencers Are Giving You Business Growth?

Influencer Marketing is the most trending marketing technique preferred by brands to market their products and services these days. This type of social media marketing that involves endorsements, and product placements from influencers, people, and organisations who imbibe expert level of knowledge and influence in their field is opted due