Blogs

Affiliate marketing is the most powerful tool that a business can use to extend its reach and gain new customers. In fact, the worldwide affiliate marketing industry is expected to hit $37.3 billion by 2025 and grow to $48 billion by 2027, with a compound annual growth rate of about

Attribution is the most crucial aspect when measuring the ROI of a social media influencer marketing campaign but is hard. However, the significant problem brands encounter while dealing with influencers is attributing sales to specific influencers and other creators and also measuring the effectiveness of a campaign. Thus, attribution is

The business world moves fast, and if you want to stay relevant, you need a winning partnership marketing strategy.  So let’s get partnering! In this article, we won’t bore you with “technical” jargon.  Instead, we will show you some awesome strategies for B2B partnerships and partner marketing best practices to

Coupon affiliate marketing programs are blockbusting right now! This is because using coupons is a powerful affiliate marketing strategy for brands to attract new customers and to ensure the retention of current ones. It makes promoting products and services so much easier and lucrative. In fact, the global digital coupon

Cookieless tracking is the future, and we are all for it. The elimination of third-party cookies has impacted performance marketing quite a bit, especially affiliate marketing. As marketers, we are well versed with the cookie saga, with privacy concerns increasing by the day, the future of cookie based tracking is

Remember the days of patiently waiting for your computer to boot up just to play a simple game of Solitaire? Those times are long gone, my friend. In India, the mobile gaming landscape is experiencing a hyper casual revolution, and it’s all about quick bursts of entertainment that fit perfectly

Getting found out by potential users only via the app store isn’t sufficient for today’s mobile app market. Mobile marketers need an airtight SEO for mobile apps strategy to make sure that they are getting eyeballs even from search engines like Google, Firefox, Safari, and Bing. Focusing on the same,

With billions of smartphone users worldwide, reaching your target audience on their mobile devices is not just advantageous but essential for staying ahead in the competitive market. However, amidst the plethora of advertising platforms available, one often overlooked gem stands out – Reddit Ads. Reddit, often dubbed as the “front