Blogs

Marketing solo is starting to feel like a losing game, isn’t it? Channels are crowded, CPCs are spiraling, and even your most polished ad creatives are getting lost in the scroll. At some point, it becomes clear, reach alone isn’t enough. You need leverage.  And that’s where partnership marketing strategy

Affiliate marketing has evolved so much!  The days of throwing links into the wild and hoping for clicks are so far in the past.  In 2025, what actually does matter, is understanding the types of affiliate partners that can actually work for your brand. Choosing the right affiliate partnerships can

Efficiency is the key role designated for every pay-per-call marketing, and do you know why? We need to understand the dynamics of this prototype and test it for the resonance of every marketer out there. This is where the whole marketing strategy strikes and functions based on it.  Understand it

In the past, marketing teams have frequently viewed affiliates and loyalty programs as two different and independent departments, one concentrating on acquisition and the other on retention. This compartmentalized strategy, which is frequently constrained by a “rewards only” emphasis on straightforward transactions like commissions or points, ignores the larger customer

Ever wondered how media planning vs media buying affects campaign performance across channels? You’re in the right spot. In this post, we’ll walk you through what each entails, why it matters, and how to blend them into an out-of-the-box strategy. From startups to enterprise SaaS brands, mastering media planning and

If you’re still wondering what is mVAS, you’re not alone. Platforms like Trackier’s partner marketing software now fully support mobile value-added service campaigns with end-to-end tracking. Mobile Value-Added Services, or mVAS, have evolved from basic telecom features into powerful marketing tools. These offers let users subscribe to small content packages

If you’ve ever run an ad and thought, “I really hope this works,” you’re not alone.  But in the eCommerce sector, hope isn’t a strategy. Performance marketing, thankfully, is.  Performance marketing for eCommerce is the model where every cent you invest can be attributed to a tracked result, something eCommerce

B2B marketing is all about promoting products or services. Also, instead of reaching out to individuals, B2B marketing is the process of targeting the B2B buyers, which includes CXOs, managers, etc. The global market for B2B is expected to reach $28 trillion in 2025, and if we talk about the