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Such channels of performance marketing that brands have for which they aim at specific goals. For example, leads generation, sales generation, or getting an app downloaded. They also use largely different channels, including partner marketing, SEM, social media marketing, email marketing, and interactive marketing. As can be seen, Statista indicates

A referral code is a unique identifier assigned to the affiliates who promote products or services of the brand that are beneficial for both, an affiliate earns a commission and the brand gets the sale.   As per the Harvard Business Review, customers who have been referred generate 16% more profit

A super affiliate is an affiliate marketer who generates significant revenues for their partners or brands. They have a huge audience and some advanced marketing strategies that allow them to scale campaigns quickly. According to FastComet, the average conversion rate for a successful affiliate is around 5.8% while top affiliate

Affiliate marketing is the most powerful tool that a business can use to extend its reach and gain new customers. In fact, the worldwide affiliate marketing industry is expected to hit $37.3 billion by 2025 and grow to $48 billion by 2027, with a compound annual growth rate of about

Attribution is the most crucial aspect when measuring the ROI of a social media influencer marketing campaign but is hard. However, the significant problem brands encounter while dealing with influencers is attributing sales to specific influencers and other creators and also measuring the effectiveness of a campaign. Thus, attribution is

The business world moves fast, and if you want to stay relevant, you need a winning partnership marketing strategy.  So let’s get partnering! In this article, we won’t bore you with “technical” jargon.  Instead, we will show you some awesome strategies for B2B partnerships and partner marketing best practices to

Coupon affiliate marketing programs are blockbusting right now! This is because using coupons is a powerful affiliate marketing strategy for brands to attract new customers and to ensure the retention of current ones. It makes promoting products and services so much easier and lucrative. Coupons influence buyers’ behaviors remarkably and

Cookieless tracking is the future and we are all for it. The elimination of third-party cookies has impacted performance marketing quite a bit, especially affiliate marketing. As marketers we are well versed with the cookie saga, however with privacy concerns increasing by the day, the future of cookie based tracking