B2B Marketing Strategies

What Are the Most Powerful B2B Marketing Strategies for Growth?

The digital economy is growing, and that means that implementing effective B2B marketing strategies becomes critically important. Considering the distinct stages of the buyer journey, divided focus, and shifting innovation landscapes, marketers need to implement more personalized strategies if they want meaningful growth.  B2B marketing is based on logic, ROI, prolonged value assessment, a complex decision-making chain, and nurtured relationships. In comparison, B2C marketing tends to be emotionally charged and transactional. B2B as an industry is more holistic as it

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Blogs

Influencer Marketing Trends

Top 5 Influencer Marketing Trends To Follow In 2023

Today, influencer marketing is a key focus for every marketer. When famous and credible influencers promote your brand or product, they immediately capture people’s attention. Influencers are known for engaging their audiences with honest and authentic marketing approaches. Brands tap into the popularity and trust of influencers to connect with

How Effective Is In-game Advertising As Marketing Strategy?

It was 50 yrs ago video games were created, can you imagine those times? Past years have been revolutionary, evolutionary for this industry. Comparing the gaming industry decades back to present is of vast difference and today’s gaming environments are realistic, impactful and immersive. There has been an ongoing mutation

Pre Roll Ads

Everything You Need To Know About Pre Roll Ads

Every day we make thousands of decisions, from what to have for breakfast to when to go to sleep, be they small or big decisions, most of such decisions are taken in the blink of an eye. It’s said that people make decisions in as little as a 3rd of

Trackier Website Launch

Trackier Website Launch, Have You Seen Us Lately?

A lot of Hustle, Brainstorming, Research, and teamwork have been put into the launch of our new website Trackier, every aspect of the website is created keeping in mind the user. Our past experiences helped us in understanding where we could make things better for our viewers and how we

How To Build Your Own Game Application

Ever Dreamt of creating a Gaming Application? All you need is the zeal, desire, Game Plan, and know-how on the technology. Let’s look into the steps of creating a gaming Application. Ways To Develop A Mobile Game Application Preparation on how to develop a game application: Assess Your Skills  The

Holiday E-Commerce

Holiday E-Commerce: Prepare Your Online Store for Holidays

With projected global online holiday retail sales set to reach a staggering $5.5 trillion in 2022, the world’s largest online shopping season of the year is about to take off. E-commerce holiday sales worldwide have grown quite dramatically compared with last year when they reached $4.92 trillion. The competition level

Affiliate Platform

9 Tips To Pick The Best Affiliate Platform For eCommerce Businesses

Testing, fine-tuning, and ensuring that your messaging motivates buyers to act accordingly while being ROI-positive are all part of eCommerce marketing. Affiliate marketing is one of the more underutilized digital marketing channels available to you if you’re starting an e-commerce firm. Eighty-one percent of companies use affiliate marketing programs, so