Marketing Analytics: Uniting Affiliates & Loyalty (Beyond Rewards)
In the past, marketing teams have frequently viewed affiliates and loyalty programs as two different and independent departments, one concentrating on acquisition and the other on retention. This compartmentalized strategy, which is frequently constrained by a “rewards only” emphasis on straightforward transactions like commissions or points, ignores the larger customer relationship and value. As a […]
How Automated Marketing Campaigns Drive Better Performance
Every marketing campaign is crafted with the intention of standing out from the competition. But is it possible to triumph the market in 2025 manually? The answer is a big ‘NO.” The market is now more about being strategic, logical, and targeted, rather than burning campaign money in a conventional direction. This is where the […]
