February 2025 product updates focus on expanding Trackier’s e-commerce integration ecosystem, allowing more accurate order tracking, better attribution visibility, and simplified setup for global retail platforms.
With the addition of SHEIN and Decathlon integrations, advertisers, networks, and performance teams can now sync transaction data directly from leading e-commerce platforms into Trackier, ensuring that campaign performance reflects real customer purchases, not fragmented or delayed data.
These updates strengthen how you track conversions, optimize campaigns, and analyse partner-driven revenue, while reducing manual reconciliation and operational complexity.
Let’s break down what is new and how it improves your performance marketing workflows.
1. SHEIN Integration for Seamless Fashion E-commerce Tracking
Trackier now supports a native integration with SHEIN, one of the world’s largest direct-to-consumer fashion platforms. This integration ensures that transactions generated on SHEIN are accurately captured into Trackier, providing advertisers with full visibility into campaign-driven sales.
SHEIN’s fast-moving inventory, frequent promotions, and global reach make reliable conversion tracking essential. With this integration, Trackier covers the gap between traffic acquisition and actual purchase data.
What is new?
- Native SHEIN integration available under Automation → Ecommerce → Integrations
- Secure authentication using Client Key and Client Secret issued by SHEIN
- Automatic syncing of transaction data from SHEIN to Trackier
- No changes required to existing campaign URLs or tracking structure
- Integration-level logs for monitoring activity and troubleshooting
How does it work?
- Advertisers enable the SHEIN integration from the Trackier dashboard.
- SHEIN-provided credentials (Client Key and Client Secret) authenticate the connection.
- Once approved and configured, transaction data from SHEIN flows directly into Trackier.
- Orders are reflected against the relevant campaigns, enabling accurate attribution and reporting.
- Logs provide visibility into successful syncs and system activity.
Why does it matter?
This integration is especially valuable for fashion and lifestyle advertisers running affiliate or partner-driven campaigns on SHEIN. It ensures faster insights, cleaner reporting, and better optimisation decisions based on actual purchase behaviour.
2. Decathlon Integration for Sports and Fitness Commerce Visibility
February 2025 also introduces the Decathlon integration, bringing one of the world’s largest sports and fitness retailers into Trackier’s e-commerce automation framework.
Decathlon operates across multiple regions and product categories, making performance tracking across campaigns and partners critical. This integration ensures that orders placed on Decathlon’s e-commerce platform are accurately reflected in Trackier.
What is new?
- Native Decathlon integration available under Automation → Ecommerce → Integrations
- Secure API-based connection using Decathlon API Token
- Click ID mapping for precise attribution
- Real-time visibility into order data inside Trackier
- Detailed logs showing retrieved and failed orders
How does it work?
- Users generate an API token directly from their Decathlon account.
- The token is added while configuring the integration in Trackier.
- A Click ID field is mapped to ensure correct conversion attribution.
- Once saved, Trackier starts syncing order data automatically.
- Integration logs provide transparency into order retrieval and system updates.
Why does it matter?
For advertisers and networks operating in the sports, fitness, and lifestyle verticals, this integration removes manual order matching and improves confidence in campaign performance metrics.
Impact and Benefits
| Update | Problem Solved |
| SHEIN | Enables accurate tracking for high-volume fashion e-commerce campaigns |
| Decathlon integration | Bring sports & fitness order data into Trackier for better attribution |
| Native integrations | Eliminates manual reconciliation and delayed reporting |
