Affiliate marketing changes fast. To keep up, people need to meet, learn, and share ideas. On 4–5 September 2025, the team from Trackier went to Affiliate World Europe in Budapest. At Booth A86, they showed what they do, met many people, and learned a lot too.
What is Affiliate World Europe?
Affiliate World Europe is a big event for affiliate marketers, brands, networks, and agencies. It brings together people who want to:
- Learn new strategies in affiliate and performance marketing.
- Meet other professionals from around the world.
- See new tools and platforms that help marketing work better.
It was a place full of energy. Big names spoke. Experts shared what has changed and what is coming next.
Meet the Faces of Trackier at AWE
Visitors to Booth A86 had the chance to meet three key members of the Trackier team. Each of them brought unique expertise and a genuine passion for helping businesses grow.
Mukul Kaushik – CRO, Trackier
Mukul guided discussions about Trackier’s innovative tracking and attribution solutions to networks and businesses and presented the future of performance marketing giving visitors a crystal-clear picture on how Trackier could solve their business needs.
Akansha Tiwari – Associate Director Sales, Trackier
Akansha connected with many of the attendees and focused her discussions on creating relationships and determining business problems attendees were challenged with. Her engaging and insightful demeanor helped visitors recognize how Trackier could simplify difficult challenges they faced in affiliate marketing.
Kornelia Malczyk-Szuba – Sales Manager, Trackier
Kornelia brought her experience of the European market to the booth and engaged with marketers that were eager to discuss new methods of managing partners and scaling campaigns.
As a team, they made sure everyone they spoke with engaged in meaningful conversations; and left with not only product knowledge, but also the sense of partnership and trust that Trackier strives for.
What Trackier Showed
Here are the things Trackier demonstrated at the event:
- Real-time tracking & attribution so marketers could see which campaigns and partners were giving good results.
- Fraud prevention tools to protect ad spend and avoid traffic or clicks that are not valid.
- Partner / affiliate management features to let brands manage affiliates, networks or agencies from one dashboard.
- Nice dashboards and data to help people make decisions quickly.
- Flexibility to work across regions, devices, and campaign types.
People could try demos, ask questions, and understand how Trackier works in real situations.
What Happened at Booth A86
Booth A86 became a busy spot during the two days. Some memorable things:
- Lots of people came who were starting with affiliate marketing. They asked basic but very important questions.
- Others came from bigger networks, wanting advanced features or custom solutions.
- The team helped people compare different tools, think about what they really needed, and figure out if Trackier was right for them.
- Many visitors said they liked the data dashboards and fraud prevention parts. They said they had struggled before with unclear reports or wasting budget on low quality traffic.
- Several potential partnerships started. People exchanged contacts, agreed to trial Trackier, or explore integration.
What Trackier Learned
Being present at the event taught Trackier some important lessons:
- Transparency matters – Visitors wanted to see clean data, clear attribution, and no hidden fees.
- Fraud is still a big concern – Everyone is worried about fake clicks, bots, bad traffic. Tools that protect against these are very important.
- Simplicity is powerful – Tools that look complicated or require heavy setup scare people. Features that are easy to use and quick to implement win trust.
- Global/local balance – While businesses often worked globally, many needed solutions that fit their local markets (language, regulation, payment, etc.).
Why Trackier’s Work is Useful
Trackier is a tool & platform built for people who want to track affiliate marketing well, avoid waste, and get reliable data. Some key strengths:
- It gives marketers a way to track partners, campaigns, clicks, and conversions clearly
- It offers fraud prevention and analytics to spot invalid traffic.
- It helps brands automate parts of their marketing—affiliate payouts, tracking, reporting.
- It works across devices and helps measure what happens on web and mobile.
Looking Back: Why the Event Mattered
Affiliate World Europe 2025 was more than just an exhibition. It was a chance to see the state of affiliate marketing now:
- What tools people trust.
- What features people really need (not just what sounds fancy).
- What challenges hold marketers back (fraud, unclear data, complex tools).
For Trackier, the event confirmed that what they are building is relevant. It also showed areas they could improve: simpler onboarding, better local support, maybe even more flexible pricing or integrations.
Thanks and Next Steps
Trackier team came away from Budapest grateful: grateful for conversations, feedback, new ideas, and connections. Some next steps included:
- Following up with people who visited the booth.
- Using the feedback to improve the platform both the features and how they present or support them.
- Exploring new partnerships or clients who expressed interest.
- Continuing to focus on clarity, trust, and ease of use—things people repeatedly asked for.
Final Thoughts
Affiliate World Europe 2025 showed how affiliate marketing is growing smarter. It showed that people want tools that work well, are clearly understandable, and protect their budgets. It reminded Trackier that people want more than features—they want solutions that match their real problems.
If you met the Trackier team in Budapest, thank you. If you didn’t get a chance, Trackier is still ready to connect, help, and grow together.
