Influencer marketing has become a core strategy in the field of digital marketing. In 2024, global spending for influencer marketing was $24 billion (which has significant growth), and in 2025, prediction is it will get an even higher marketing budget as brands want to bet on the best influencer marketing channels.
Brands have to think again before investing in the old traditional advertising way, as creator collaborations are rising, and brands are more focused on niche communities.
However, with so many platforms, formats, and types of influencers, brands are often confused about selecting the right influencer marketing channels.
To solve these challenges, Trackier helps you to track, manage, and optimize influencer campaigns across multiple channels. Whether you are running one or hundreds of campaigns, working with ten or a thousand affiliates, Trackier helps you get comprehensive insights in real-time.
What Are Influencer Marketing Channels?
Influencer marketing channels are platforms where many creators (individuals who want to build their personal brand) create valuable content to connect with their audiences to promote different brands, but within their niche.
Some of them are social media apps such as Instagram, TikTok, YouTube, LinkedIn (where professional individuals can connect with each other), and X (where people can discuss various things and share their opinions).
Every channel has its own set of algorithms and the different content types they support to cater to different audience bases. For doing influencer marketing, you have to choose a platform that aligns with your brand’s goal and tone.
Let’s understand with an example:
- Instagram: Best for showing posts related to lifestyle, fitness, beauty, and fashion niches.
- YouTube: Best for creating video content, which includes product reviews, how-to videos, and detailed storytelling.
- TikTok: Best platform for creating viral, short-form, and fun content.
- LinkedIn: It works best for B2B outreach, SaaS products, and professional services.
Top 6 Best Channels for Influencer Marketing
Let’s find the top 5 best influencer marketing channels and why they are so effective in 2025.
1. Instagram
It is still a dominant influencer marketing platform for B2C/D2C brands. As per reports, 67% of brands choose Instagram for their influencer marketing partnership.
Features:
- Various content formats like stories, reels, and carousel posts.
- Highly visual and engaging platform.
- Built-in shopping and CTA features.
Why does it work?
Instagram influencers can create some of the best visually compelling content that combines with their lifestyle naturally. This is one of the most advantageous things that brands are looking for, as brand mentions will be shown as organic mentions.
How does Trackier help?
Trackier provides real-time insights such as clicks, conversions, and many more. You’ll see which influencers are actually driving ROI in just one single dashboard.
2. YouTube
YouTube is the best platform for creating long-form and more trustworthy content as compared to Instagram. Some long-form videos can be made as in-depth reviews of a product or how-to videos.
Key benefits:
- High engagement platform with longer video duration.
- Best for creating in-depth tutorials and storytelling.
- SEO-friendly platform, as videos appear in Google SERPs.
Why does it work?
YouTube videos build deep connections with viewers because of the long-form content. Viewers spend more time with creators and their videos, which can increase brand recall and build trust.
How does Trackier help?
Brands can assign their tracking links to YouTube videos (if working with influencers, then brands can provide these links to them), descriptions, and monitor conversions in real-time. Whether sales happen today or three months later, Trackier keeps track of all conversions.
3. TikTok
TikTok has exploded more than any social media platform, especially in recent years. It has more than 1.6 billion users in 2024, with the average user minimum spend 95 minutes/day within the app. This is one of the best platforms for brands that focus on authentic and viral content.
Why does TikTok work?
- High organic reach
- Trend-driven platform (every creator makes 100s of short videos based on the trend)
- Popular among Gen Z and millennials
How does Trackier help?
Brands can use short-link tracking to monitor their influencer clicks and conversions in real-time. You can also identify your top-performing influencers and optimize your campaign more effectively.
4. Facebook
Facebook is still one of the best platforms, if any brand wants to target users aged 35 and above. Although it is not the favorite platform for Gen Z users.
Why does it work?
- Facebook groups provide more targeted community access
- Best for localized marketing strategies
- One of the strong discussion and sharing features
How does Trackier help?
Businesses can embed their custom tracking links in influencer posts to see actual results. You can also compare Facebook’s campaign impact against other platforms in a single view.
5. X
It is the best platform for a niche audience that wants to get real-time updates on tech, startups, crypto, and finance.
Why does it work?
- X is the best platform that provides real-time updates, making it the best platform for news, product launches, and live commentary.
- X has an open structure that allows various brands to join public conversations or who want to start viral trends with the right influencers.
How does Trackier help?
Trackier provides custom attribution models to get accurate conversions from X. Whether your influencer shares a product link in their post or drives many clicks through their pinned tweet, Trackier helps you track traffic, engagement, and leads in real-time.
6. LinkedIn
It is the best platform for B2B marketing, SaaS tools, professional services, HR tech, and corporate branding.
Why does it work?
- LinkedIn influencers (it can be thought leaders or industry experts) are a trusted source of information for many decision-makers.
- Brands can post various content formats, such as case studies, product demos, opinion pieces, and professional advice that helps them to nurture leads.
- Businesses can use LinkedIn to get massive organic reach by just writing the best content.
How does Trackier help?
Trackier helps brands to monitor post clicks, form fills, and sign-ups through customized tracking links.
You can compare the performance of different channels like LinkedIn, Instagram, YouTube, and more to get insights on which channels are performing best, which helps you allocate your marketing budget towards the best channel.
How to Choose the Right Influencer Marketing Channel?
Brands have to follow some criteria before choosing any influencer marketing channel. Here are some of the key factors to consider:
1. Know Your Audience
Identify where your target audience is spending their time, or are they engaging with short-form videos, or love to read thought leadership posts. Example audience would be Gen Z, who loves to use TikTok, whereas professionals mostly use LinkedIn.
2. Define Your Goals
Define your goals, like if you want to increase your brand awareness, you have to choose platforms that have a high reach, like Instagram or TikTok. But, if you want to boost your conversions, YouTube and LinkedIn will be the best to get more qualified leads.
3. Understand Your Product Type
It is essential to understand your product type. For example, beauty and fashion work best on Instagram and TikTok. But, B2B SaaS may perform better on YouTube or LinkedIn.
4. Review Influencer Metrics
Before collaborating with any influencer, do not just look at their followers. Also, look at their average engagement on posts, past collaborations with brands, and audience authenticity (loyalty of their followers).
5. Think About Content Longevity
TikTok is a good platform for Gen Z, but only for quick and temporary engagement. To create content that should perform well for many years, brands can use YouTube, where content ranks and performs well for many years.
6. Use the Right Tools
Manual tracking of influencer marketing campaigns can be challenging, and there are higher chance of errors. But with Trackier, you will get:
- Automated comprehensive performance tracking.
- ROI dashboards for each channel.
- Insights to choose and optimize your best-performing platforms.
How Trackier Helps in Managing Influencer Marketing?
There are so many challenges while handling multiple influencers and campaigns across different platforms. That is why marketers choose Trackier (a performance marketing software) to track and manage all influencer campaigns.
Some of the features are:
- Cross-Channel Tracking: You can track your influencer campaigns across platforms, including Instagram, YouTube, Facebook, LinkedIn, TikTok, and more in a single dashboard.
- Real-Time Analytics: At the Trackier platform, you can view real-time data like clicks, sign-ups, and sales.
- Fraud Detection: One of the main issues in campaigns is fraudulent activities. Trackier helps brands identify bot traffic (or any type of suspicious activity).
- Custom Attribution Models: Brands can set different attribution windows along with multi-touch rules for every campaign.
- Integrations: You can integrate the Trackier platform into your existing software, like CRMs, payment gateways, or any affiliate stacks.
Summary
Influencer marketing is growing in 2025, but the success depends on choosing the right platform for your brand. You have to find the right platform that matches your targeted audience, campaign goals, and content formats.
The right influencer marketing channel will help you to set the tone for your campaign. For example, you can use TikTok to launch your product, YouTube to explain features, and LinkedIn to build trust with B2B buyers.
However, to handle all of your campaigns, you can use Trackier to track and identify the actual ROI of your marketing efforts. Trackier makes sure that your campaign drives real growth rather than just showing metrics.
FAQs
What is the most preferred channel for influencer marketing?
Instagram is still the most preferred channel for influencer marketing in 2025 because it has many visually appealing posts, supports multiple formats, and every age group uses this app.
