Integrate Networks using Cake Platform

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Setting up Postback URL

Integrating a network’s offers with another using the different software is quite a tough task. But since Trackier has great customer success managers it has become easy to integrate network.  Different software has different tokens to pass.
In this article, we will learn to integrate Trackier with networks who are using CAKE as a tracking platform.
In general, there are two ways the systems could be set up:

  1. You deploy the offer from another network (you are their affiliate)
  2. They deploy the offer from you (they are your affiliate)

You Are Their Affiliate

First, set up the offer using the Server Postback with click_id tracking protocol, using the tracking link from their platform.

Your default offer URL field should look something like this:{click_id}

Ideally, you want to pass the {click_id} through s2-s5 parameters.
Then, give them the global postback URL from your platform.

which looks similar to this:

Once they place this in their platform, the offer should be ready for testing.

If they are your Affiliate

If any network using CAKE wants to deploy one of your offers, they first need to add your affiliate tracking link as their default offer URL.

Here’s how it should look in their platform:

Next, they need to update server postback to their list of URLs (Publisher Account >> Select events, type and enter Callback >> click on save callback).

Their postback should look something like this:{p1}

CAKE integration in Trackier Panel

With the release of new Features in Trackier, we have made the availability of linking CAKE marketing software with your network.

access this by Integration > Add New
Click on CAKE +Add button


Adding Details of CAKE Integration


  • Advertiser: Select the Advertiser, whose campaign you are importing. If you are working as a company then you can add an Advertiser of yourself and can import selecting yourself.
  • API Key: Enter the API Key of your network.
  • Affiliate Id: Enter your Affiliate Id in this column. Affiliate Id is given by your network whose offers you are running.
  • Network Domain: Enter your network Domain here.
  • Append to URL:  If you want to add parameters into your URL then you can add it from here.
  • Category: A customize category of your choice
  • Import Offer status: select offer status should be Active, Paused, or Pending
  • Import Frequency: What should be import frequency of offers
  • Ratio of Payout/Revenue: Enter the Payout/Revenue, so that our revenue can sense the ratio and auto-fill the Revenue and Payout column. Here Revenue is the payout given by CAKE.
    Eg: If Revenue: $2 and Payout: $1.8 the here Ratio => 0.9

Cake Advance Settings in Trackier Panel


  • Countries You can allow or deny offers from specific countries
  • Min/Max Payout You can set Min/Max Payout offer get added
  • Import offer visibility You can set what should be the visibility status of the campaign.
  • OS You can select the OS allowed for offers
  • Updatable column Checking these options will give you the right to update those options in campaign page.

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