For today’s marketers, partnership marketing has emerged as an extraordinary growth channel and a powerful way to enhance brand equity. As shoppers have become harder to reach and more skeptical of traditional marketing approaches, a growing number of brands have […]

Deep linking is usually used by user acquisition teams to improve their conversion rates. However, more and more applications of deep links are being unearthed and are now being used by marketers. You can too use deep lining so users […]