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Media Mix Modeling in 2023: Marketer’s Guide to Data-Driven Success

Written by Reshu Manglik

If you’re a marketer in 2023, all you can see around yourself are painstakingly comprehensive articles on the collapse of third-party cookies, the critical importance of data privacy, and Media Mix Modeling. While the first two of the list are […]


Every Piece of the Puzzle Combined: Your Handbook for Cohort Analysis

Written by Mridula Bhatt

Cohort analysis is a one-of-a-kind reporting format that allows you to analyze the behavior of a particular group of customers over a period of time. The group, or cohort, is usually defined by a common characteristic or event. It provides […]

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