What is Click Injection?  Click injection is a type of affiliate marketing fraud that spammers employ so that they can generate fake conversions. They do this by artificially inflating the number of clicks on your affiliate ads. This mobile ad […]

What is Deferred Deep Linking? Have you ever clicked on an ad just to end up getting lost in an app, searching for the product/content/service that caught your eye in the first place? Frustrating, right? This is where deferred deep […]

What is Web Attribution? The process of identifying and tracking the source of the traffic on your website along with user actions that lead to conversions, is called website attribution or user attribution. It allows you to optimize your marketing […]