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Ad inventory

Written by Shashank Uppal

Ad inventory is the available ad space that a publisher or advertising network has dedicatedly for sales to the advertisers. The ad inventory in the mobile marketing industry can refer to the available ad space on mobile websites, mobile apps, […]


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In-app bidding

Written by Shashank Uppal

In-app bidding In programmatic advertising, in-app bidding is a sales method that allows mobile publishers to offer their ad inventory in an auction where all advertisers can participate simultaneously in a fair competition for ad space. What is in-app bidding? […]

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Device farm

Written by Shashank Uppal

Device farms are a form of mobile ad fraud in which scammers manually carry out actions (like clicks, installs, and other types of engagement) to give the appearance of legitimate activity while sapping advertising budgets.  What is a device farm? […]

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Ad Mediation

Written by Bharath S.

What is ad mediation? Ad mediation platforms help app publishers manage multiple ad networks on one centralized platform, which streamlines reporting and optimization. Without it, publishers need to manage each ad network through their individual SDKs and platforms.    Ad […]

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