CPA fraud

Written by Barkha Gaur

CPA (cost per action) fraud is a type of click fraud aimed at draining advertisers’ marketing budgets by faking actions post-app install. What is CPA fraud? Fraudsters aim to take advantage of LTV-focused campaigns and users’ activity post install, by […]


Ad Stacking

Written by Nikhil

What is ad stacking? While only the top ad is visible with its impression actually served, multiple advertisers are billed for the impression, because when a user clicks the top ad, a click will be registered for all ads on […]

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Everything you need to know about Deep Linking