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Beating the Fraudsters- Trackier Anti Fraud Tool

Written by Mukul Kaushik

Online advertising is a multi-billion dollar market. Global digital advertising spending is forecast to reach $ 225 billion, or 44% of total advertising spend. The size of this market is encouraging criminals and hackers to create technologies and techniques to […]


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Why SVG Media chose Trackier over other Tracking Platforms?

Written by Mukul Kaushik

About SVG SVG Media, a Dentsu Aegis Network company is the Largest Digital Marketing Platform with over 150 Million Unique Visitors. SVG Media started its India operations in 2006 and is the launchpad for successful digital advertising technology media businesses […]

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Trackier at The Europian Summit- Lisbon

Written by Mukul Kaushik

Team Trackier visited TES Conference which was held on March 1st til March 4th in Cascais, Portugal. The event was about networking, affiliate marketing and digital products. The conference hosted a number of the largest affiliates, media buyers, advertisers and publishers. There were a lot of […]

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Practices that can bring 3x revenue for B2B

Written by Mukul Kaushik

GIF- Go OmnIf you don’t know what B2B is, it is another way of saying Business-To-Business wherein companies would sell their products to another company and allow them to resell to the end customers. In today’s time, digital marketing plays […]

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Native Recommendation Engine

Written by Mukul Kaushik

What is Native Recommendation Engine? Most businesses are putting their digital marketing budgets into data analysis, social media, and, above all, content. The problem with the content, though, is the same as with advertising. If no one sees your content, […]

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Redirect Traffic Based on Visitor’s Location | Device | Segment

Written by Mukul Kaushik

In this post, we will setup a system to Optimize and redirect traffic based on their Locations – Country Based, City Based etc Device – Android, iOS, iPad Operating System – Linux, Windows, Mac Segment – Any Category you want or can define First, we need to decide […]

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What Is Smartlink & How To Use It?

Written by Mukul Kaushik

Smartlink is a powerful upgrade to your regular, everyday link. SmartLink is a link containing various offers in it.  “SmartLink” is a URL through which you can redirect traffic to the correct offer based on targeting on Geo, device, etc. […]

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How publishers evaluate affiliate network

Written by Mukul Kaushik

Two days back one of my clients asked me about the mindset of an affiliate while assessing an Affiliate Network. As an Affiliate network conserving the affiliates is one of the big factors in scaling your business. In this article, I tried […]

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How to Choose The Best Android Attribution SDK?

Written by Mukul Kaushik

If you are amongst these people( affiliates, advertisers, or an ad agency) who are ready to track their activities on the app via technology like Appattibution.io or a person who is just keen to know about Android Attribution SDK for […]

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Choose The Best Performance Marketing Tool

Written by Mukul Kaushik

Performance marketing or affiliate marketing softwares have become a major game changer in the industry in the past few years. As the time elapses, the advertisers, ad network agencies, and publisherscame across the same problem – when to start an […]

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