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Media Buying and Its Relevance in the iGaming industry 

Written by Bharath S.

Not all marketing requires quirky slogans. Some require a deeper connection with your audience that resonates with your vision at the right time and for the right price. In the endeavor of reaching the right audience, most brands do paid […]


6 Different Media Buying Models

Written by Mukul Kaushik

CPM stands for cost per thousand Impressions (the M is the Roman numeral abbreviation for 1,000). CPM is one of the most common ways of buying digital media. You essentially pay for every time your ad loads on a page […]

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