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Tail of a Click: 9 Ways to Detect Click Fraud in Your Campaigns

Written by Mridula Bhatt

In the rapidly evolving landscape of digital marketing, one of the persistent challenges that advertisers and marketers face is click fraud. Click fraud refers to the deceptive practice of generating invalid or fraudulent clicks on online advertisements with the intent […]


Learn To Split Your Landing Page Traffic via A/B Testing

Written by Siddharth Jain

What is A/B testing in Marketing? Split testing or A/B testing, is the process of trying 1 or more different factors to see which one delivers better results. A/B testing is common in many professional industries and also plays an […]

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Fighting against Affiliate Cookie Stuffing in Iframe

Written by Mukul Kaushik

Ad Networks offer affiliate programs that allow Affiliates to generate income. These affiliates are given an Affiliate ID that stores a cookie in a user’s browser for a specified period of time. If the user makes a sale/conversion before the […]

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Beating the Fraudsters- Trackier Anti Fraud Tool

Written by Mukul Kaushik

Online advertising is a multi-billion dollar market. Global digital advertising spending is forecast to reach $ 225 billion, or 44% of total advertising spend. The size of this market is encouraging criminals and hackers to create technologies and techniques to […]

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